7-Figure Email Templates Collection
Flash Sale 4-Day Cash Machine - Frank Kern
Emails in this sequence:
Email 1: Flash Sale Announcement
Introduction: In this first email you will be providing information on your limited one-time only discount product offer. You will attempt to convince and assure your subscribers that this product is what they need right now for themselves and/ or their businesses. This will also be done by providing them insight into what they will receive from you and your website if they take full advantage of your offer by the provided deadline. Add in all applicable links, videos, screenshots / pictures.
Content tips:
Sending moment: Day 1
Subject Line: THANK YOU, [First Name Recipient]!
Hey [First Name Recipient],
Until {End Date} you can get {Product Name} for {Sale Price}.
Get your copy for {Sale Price} here:
{Link To Website}
The reason I'm doing this special sale is to THANK YOU for being mysubscriber.. you rock!!
Remember to get your copy for {Sale Price} here:
{Link To Website}
Try {Product Name} And Get Free Bonuses!
And to make it EXTRA awesome I'm throwing in these FREE gifts for a limitedtime:
- Bonus 1: {Bonus 1}
- Bonus 2: {Bonus 2}
- Bonus 3: {Bonus 3}
DAMN!
You get ALL these awesome bonuses for FREE when you join {Product Name} for {Sale Price}
This expires {End Date} so get it while you still can:
{Link To Website}
Hope to welcome you inside soon!
Kind Regards,
{Your First Name}
P.S. This special sale ends {End Date}.
If you are seriously want to {Main GoalRecipient}... and get a huge discount, join today:
{Link To Website}
Email 2: Reminder
Introduction: In this second email, just like the first, you will be providing
information on your limited one-time only discount product offer. You will
attempt to convince and assure your subscribers that this product is what
they need right now for themselves and/ or their businesses. This will also be
done by providing them insight into what they will receive from you and your
website if they take full advantage of your offer by the provided deadline. Add
in all applicable links, videos, screenshots / pictures.
Content tips:
Sending moment: Day 2
Subject Line: Don't miss this
Hey [First Name Recipient],
Did you catch yesterday's email about the awesome deal for {Product Name}?
I'm doing this to “THANK YOU” for being my subscriber... And I wanted to
double-check to see if you have received it:
Until {End Date} you can get {Product Name} for {Sale Price}.
Go here to get your copy and save BIG:
{Link To Website}
Try {Product Name} And Get Free Bonuses!
And to make it EXTRA awesome I'm throwing in these FREE gifts for a limited
time:
- Bonus 1: {Bonus 1}
- Bonus 2: {Bonus 2}
- Bonus 3: {Bonus 3}
DAMN!
You get ALL these awesome bonuses for FREE when you join {Product Name} for {Sale Price}
This expires {End Date} so get it while you still can:
{Link To Website}
Hope to welcome you inside soon!
Kind Regards,
{Your First Name}
P.S. This special sale ends {End Date}. If you are seriously want to {Main Goal Recipient}... and get a huge discount, join today:
{Link To Website}
Email 3: Last Call
Introduction: In this this email you will be sharing that your flash sale on your
product will soon be over. State the deadline. You will attempt to convince and
assure your subscribers that this product is what they need right now for
themselves and/ or their businesses. This will also be done by providing them
insight into what they will receive from you and your website if they take full
advantage of your offer by the provided deadline. Add in all applicable links,
videos, screenshots / pictures.
Content tips:
Subject Line: Don't miss this
Hey [First Name Recipient],
Did you catch yesterday's email about the awesome deal for {Product Name}?
I'm doing this to “THANK YOU” for being my subscriber... And I wanted to
double-check to see if you have received it:
Until {End Date} you can get {Product Name} for {Sale Price}.
Go here to get your copy and save BIG:
{Link To Website}
Try {Product Name} And Get Free Bonuses!
And to make it EXTRA awesome I'm throwing in these FREE gifts for a limited
time:
- Bonus 1: {Bonus 1}
- Bonus 2: {Bonus 2}
- Bonus 3: {Bonus 3}
DAMN!
You get ALL these awesome bonuses for FREE when you join {Product Name} for {Sale Price}
This expires {End Date} so get it while you still can:
{Link To Website}
Hope to welcome you inside soon!
Kind Regards,
{Your First Name}
P.S. This special sale ends {End Date}. If you are seriously want to {Main Goal Recipient}... and get a huge discount, join today:
{Link To Website}
Sending moment: Day 3
Subject Line: Time is almost up!
Hey [FIRST NAME RECIPIENT],
It's almost over...
Tomorrow I'm pulling the plug on the special offer {Product Name} for {Sale
Price}.
Get all the details here:
{Link To Website}
I'm doing this to “THANK YOU” for being my subscriber... and doing what it
takes to {Main Goal Recipient}.
You can save BIG right here:
{Link To Website}
Try {Product Name} And Get Free Bonuses!
And to make it EXTRA awesome I'm throwing in these FREE gifts for a limited
time:
- Bonus 1: {Bonus 1}
- Bonus 2: {Bonus 2}
- Bonus 3: {Bonus 3}
DAMN!
You get ALL these awesome bonuses for FREE when you join {Product Name} for {Sale Price}
This expires {End Date} so get it while you still can:
{Link To Website}
Hope to welcome you inside soon!
Kind Regards,
{Your First Name}
P.S. This special sale ends {End Date}. If you are seriously want to {Main Goal Recipient}... and get a huge discount, join today:
{Link To Website}
Email 4: Final Notice
Introduction: In this final email you will be sharing that this is the last and final
chance to take advantage of your current sale. State the deadline. You will
attempt to convince and assure your subscribers that this product is what
they need right now for themselves and/ or their businesses. This will also be
done by providing them insight into what they will receive from you and your
website if they take full advantage of your offer by the provided deadline. Add
in all applicable links, videos, screenshots / pictures.
Content tips:
Sending moment: Day 4
Subject Line: FINAL NOTICE!
Hey [First Name Recipient],
Until {End Date} you can get {Product Name} for {Sale Price}.
Get your copy for {Sale Price} here:
{Link To Website}
The reason I'm doing this special sale is to THANK YOU for being my
subscriber.. you rock!!
Remember to get your copy for {Sale PriceIntroduction: In this final email you will
be sharing that this is the last and final chance to take advantage of your
current sale. State the deadline. You will attempt to convince and assure your
subscribers that this product is what they need right now for themselves and/
or their businesses. This will also be done by providing them insight into what
they will receive from you and your website if they take full advantage of your
offer by the provided deadline. Add in all applicable links, videos, screenshots
/ pictures.
Content tips:
● Give information on your product sale offer.
● State the deadline to get your sale offer.
● Explain free bonuses recieved with your product.
● Link to your website / product.
Sending moment: Day 4
} here:
{Link To Website}
Try {Product Name} And Get Free Bonuses!
And to make it EXTRA awesome I'm throwing in these FREE gifts for a limited
time:
- Bonus 1: {Bonus 1}
- Bonus 2: {Bonus 2}
- Bonus 3: {Bonus 3}
DAMN!
You get ALL these awesome bonuses for FREE when you join {Product Name} for {Sale Price}
This expires {End Date} so get it while you still can:
{Link To Website}
Hope to welcome you inside soon!
Kind Regards,
{Your First Name}
P.S. This special sale ends {End Date}. If you are seriously want to {Main Goal Recipient}... and get a huge discount, join today:
{Link To Website}
Welcome Email Sequence Template
Email 1: Welcome + First Steps to Success
Introduction: In this first email you will welcome the customer and show them the first steps they need to take to experience the full value of your product. Also, you will provide them with helpful information/links to get started. End by teasing what will come from you in the next few days.
Content tips:
Sending moment: Day 1
Subject Line: Welcome to [Your Company Name]. Your next steps...
Hey [First Name Recipient],
My team and I would like to personally welcome you to {Company Name}!
My name is {Your First Name} and I am the {Your Title} of {Company Name}
Thank you for choosing us for your journey.
We are truly excited and grateful that you decided to join us!
Here’s what you can expect from us…
We will be helping you to {Main Goal Recipient} by teaching you how to {Product Benefit}.
This will be done by using features such as our {Main Feature} which lets you {Main Feature Benefit}
But first...
Here is what you need to do to get started...
Step 1: Whitelist this email address so you don’t miss out on anything
- Mark our emails as ‘Important’ or ‘Star’ them
- Drag our emails from your ‘Inbox’ into your ‘Priority Inbox’
- Click here to whitelist our emails
Step 2: Join our community. Connect with us on Social Media
- Click here to follow us
Kind regards,
[Your First Name]
P.S. The next few days are going to be so exciting…
You will be getting our secret bonuses to [Desired Outcome] even faster. Just
for becoming our subscriber!
I'll uncover it all in my next email tomorrow, so stay tuned...
Email 2: Introduction + Free Gift
Introduction: In this second email you will introduce yourself and your company/how you got started. Provide your first and second free gift. Give a short description on what these gifts are about and how they are useful. You will end by teasing what will come from you in the next few days.
Content tips:
Sending moment: Day 2
Subject Line: Who could ever say no to some free gifts?
Hey [First Name Recipient],
SURPRISE!
Do you remember yesterday I said that you would receive a secret bonus to {Main Goal Recipient} even faster?
Well, here it is just as promised...
… but before I do that, I wanted to introduce myself.
[Optional: Add in a screenshot/picture of yourself]
My name is {Your First Name} and I am the {Your Title} of this company. It's my goal to {Product Benefit}.
Back in [year] we were where you are, and also searched for the best and smartest ways to {Main Goal Recipient} without {Main Challenge Recipient}.
This is when we thought about and started {Company Name}.
This [website] was created for and with people like you in mind.
We want to help you {Main Goal Recipient} in the best way we can.
Ok, now that we are not strangers anymore... check this out:
It’s time for your free gift!
It’s called [Title free gift #1] and it [Free gift #1 description]
You’re going to love it.
Click Here to Get Your Free Gift NOW!
Go check it out now, and it might just be more coming your way tomorrow...
Kind regards,
{Your First Name}
P.S. Ok, so I changed my mind…
Instead of tomorrow, how about today?
Here’s a second bonus gift just for you!
(See, it pays to read these messages from beginning to END.)
If you were excited about the first one you’re going to be even more excited about this one...
It’s about [Free gift #2 description] and it's called [Title Free Gift #2]
Here you go:
Click Here to Get Your Second Free Gift NOW!
And tomorrow we're going to [Tease what will be coming tomorrow], so keep an eye out.
Email 3: Free gift #3 + More Content
Introduction: In this third email you will be providing your final free gift to your subscriber. Tell what happened in the previous email. Share information on what this new gift is about and how it can assist them. Give information on what they can do next to see/get more of your content.
Content tips:
Sending moment: Day 2
Subject Line: Another free bonus inside?
Hey [First Name Recipient],
Yesterday you received 2 bonus gifts from us just for being a new subscriber!
These were:
- [Free Gift 1 - Description]
- [Free Gift 2 - Description]
And if you haven’t seen that email yet, you might want to do a quick search in your inbox for this subject line: “Who could ever say no to some free gifts…?”
You can go ahead and do it now.
I’ll wait…
Now that you are caught back up, I have another gift for you.
That’s right!
Here is your third gift for becoming a new subscriber at {Company Name}!
It’s called [Title Free Gift #3] and it [Free gift #3 description]
Click Here to Get Your Third Free Gift NOW!
This is without a doubt one of the best bonuses that I have ever released, and I hope that you will love it too.
So what are you waiting for?
Go check it out now!
Kind regards,
{Your First Name}
P.S. Have you been liking our emails so far?
Well, then I have some good news...
You can always get more content just like this in your emails and on our website.
Get more tips on how to {Main Goal Recipient}
But first…
You need to be sure to follow the steps from our first email and make sure that you whitelist this email address...
… and mark all my emails as “Important”, “Priority” or “Starred”.
We want you to be sure that you do not miss out on anything at all.
Join me on Facebook here: facebook.com/{Company Name}
Join me on Twitter here: twitter.com/{Company Name}
Lead Magnet To Sale Sequence
Email 1: Confirmation Email
Introduction: In confirmation email, you provide a link to help your subscribers confirm their emails before they can get their free lead magnet. Tell them that clicking the link gives you the permission to send them information. Do not forget to assure your recipients how easy and quick the process is.
Content tips:
Sending moment: Day 1
Subject Line: Last Step to Get {Lead Magnet Name}
Hey [First Name Recipient],
Thank you for signing up.
Just one last step.
For you to get your {Lead Magnet Name}, kindly click the link below to confirm
your email address.
CLICK HERE TO CONFIRM YOUR EMAIL ADDRESS
Hit the link above to allow us to send you valuable information.
It will only take a minute.
If you are unable to click on the link, you can copy and paste it into your web
browser.
However, if you choose not to go any further, kindly ignore this email.
Thank you!
Kind regards,
{Your First Name}
EMAIL 2: Deliver Lead Magnet
Introduction: In the second email, you provide your recipients the access link to your free lead magnet. You encourage your audience to share your lead magnet on the social media platform(s) of your choice. You express how the lead magnet helped you in the beginning of your journey and the results you have recorded.
Content tips:
Sending moment: Day 2
Subject Line: Here’s Your {Lead Magnet Name}
Hey [First Name Recipient],
Congratulations! Here’s the access link to the {Lead Magnet Name} as
promised:
Download {Lead Magnet Name} Here
Know anyone you think would find this {Lead Magnet Name} helpful? Kindly
share it with them!
To make it a breeze for you, simply click the links below to share it:
CLICK HERE TO SHARE {Lead Magnet Name} TO YOUR SOCIAL MEDIA
CLICK HERE TO SHARE {Lead Magnet Name} WITH FRIENDS
I’m giddy with delight to know that you are working to {Main Goal Recipient}.
Reminds me a lot about how I first started.
I must be honest with you: it’s not going to be a walk in the park.
However, with time, determination, and the principles provided in the {Lead
Magnet Name} you will {Desired Outcome Recipient}.
Remember: by being able to {Desired Outcome Recipient}, I was able to avoid
{Main Problem Recipient} and help [X] people do the same.
I strongly believe you can achieve the same results I have.
Kind regards,
{Your First Name}
Email 3: Overcoming Fear
Introduction: In this third email you want to first follow up on their progress on using your lead magnet. Next, you want to highlight the biggest or most common fears your recipients would or are currently experiencing with achieving their desired goal. You tell them what they should do to get rid of the fear. Finally, introduce your upcoming product to your audience and give them a brief idea of what they can expect when they purchase it.
Content tips:
Sending moment: Day 3
Subject Line: Is Fear Holding You Back From Achieving Your Dreams?
Hey [FIRST NAME RECIPIENT],
How’s it coming with the {Lead Magnet Name}? I want to believe that you are
making significant progress and you are getting a lot of value from it.
I have often found that even when people know exactly what to do to {Desired
Outcome Recipient}, they don’t take action.
It’s tempting to want to chuck it up to lack of zeal/desire or laziness, but it’s
not.
The reason is fear!
And for the most part, this fear is accompanied by the hunger for instant
gratification. We usually find ourselves looking for the rewards of our labour
before we have even started.
Everyone has that, as did I.
And because of this, we are often met with disappointments like:
- [Describe disappointment #1]
- [Describe disappointment #2]
- [Describe disappointment #3]
Does this sound familiar?
It’s easy to let fear get the best of you, but you really don’t have to.
I can guarantee you that as long as you channel your focus toward the
process, and not the rewards, your fears will fall away. Achieving your dream
may take longer than you think, but with a lot of persistence you will get there.
However, if in the long run you find yourself still focusing on instant
gratification instead of the process, then you may need what I’m about to
show you.
In a couple of days I will be releasing a {Product Category} that will show you
how to {Desired Outcome Recipient} the best way.
It’s called {Product Name}.
With {Product Name}, you will discover:
- [Describe Secret Thing #1]
- [Describe Secret Thing #2]
- [Describe Secret Thing #3]
- [Describe Secret Thing #4]
The actual value is going to blow you away. So keep your eyes out for my next
email so you don’t miss the announcement.
Kind regards,
{Your First Name}
Email 4: Achieve Your Goals
Introduction: In this fourth email you will introduce your product to your audience. Briefly list out what they can expect inside the product. Tell them what they will achieve when they use your product. Mention a couple of people who have used your product in recent past and have achieved their goal. Share a testimonial from a person who has used your product to achieve a goal. Reveal the price of the product. Provide your audience a link to sign up or purchase the product.
Content tips:
Sending moment: Day 4
Subject Line: How to {Main Goal Recipient} (for sure)
Hey [First Name Recipient],
Are you ready to go to the next level of your journey?
Great!
Do you remember in my last email I mentioned that I will be releasing a new
{Product Category} to help you get past {Main Challenge Recipient}?
Here, I present to you...
..Drum roll..
{Product Name}!
This is a {Product Category} with a {Main Feature} that will help you to
{Desired Outcome Recipient}, including learning:
- [Describe Important Lesson #1]
- [Describe Important Lesson #2]
- [Describe Important Lesson #3]
- [Describe Important Lesson #4]
Nearly everyone who has used {Product Name} has recorded significant
success because of the incredible value in the {Main Feature}.
Don’t take my word for it. Here’s what [RECENT USER’S NAME] had to say
about {Product Name}:
- [Testimony #1]
If you have been looking for a change in {Main Problem Recipient} with a
dream to {Main Goal Recipient}, then is an opportunity of a lifetime.
And it’s all yours for just [$X] for limited time.
GRAB YOURS TODAY!
Kind regards,
{Your First Name}
Sending moment: Day 2
This is the list of emails you get in this sequence:
The goal of a nurture sequence is to turn potential buyers into paying
customers. The lead nurturing emails guide the prospects step by step
towards a purchasing decision. This approach is common in B2B cases, but
it's also seen in B2C.
The best way to lead nurturing with an email sequence is by following a
certain order:
- Highlight the problem of the prospects.
- Tell them about your solution.
- Show them how your solution will fix the problem.
- Include supporting resources to establish trustworthiness.
- Use success stories to remove doubts.
- Create urgency to trigger the recipients fear of missing out.
By using this email nurture sequence template you will include all the points
stated above. Make it easy for yourself!
Email 1: Discuss The Problem
Introduction: In this first email you will be uncovering the main problem/challenge of your customer. You will then insist that you have the solution to this problem. Be convincing and helpful. Make your email sound relatable and as if you know exactly what they are going through to gain trust. Link to your blog post.
Content tips:
Sending moment: Day 1
Subject Line: Tired of {Main Challenge Recipient}?
Hey [First Name Recipient],
Have you been struggling with {Main Challenge Recipient} and feeling [Insert
relevant Emotion]?
Then you should know that you are not alone. Many {Your Audience} are often
faced with these common challenges.
I would like to help you {Main Goal Recipient}. I believe that this blog post I’ve
written will help you...
You can read it here:
{Link To Website}
I think that you will find this extremely helpful as you will learn how to {Main
Goal Recipient}
And much, much more.
Hope it helps!
Kind Regards,
{Your First Name}
Email 2: Introduction To Solution
Introduction: In this email you will be introducing your product to your subscribers. Thank them for reading your blog post from your previous email. Invite them to read your blog post about your new product. Tell them why this product will be the solution to their problem.
Content tips:
Sending moment: Day 3
Subject Line: How to {Main Goal Recipient}
Hey [First Name Recipient],
Did you enjoy reading my blog post, [Blog post title], from my previous email? I
hope that you learned something.
And today, I want to help you forget about {Main Challenge Recipient}.
That’s why I want to share {Product Name} with you: A new way to {Main Goal
Recipient}!
With {Product Name} it will now be possible for you to {Product Benefit} and
also to {Main Feature Benefit}.All of this is to help you {Main Goal Recipient}
like never before!
To learn more about {Product Name} and how it will help you click the link
below:
{Link To Website}
Kind Regards,
{Your First Name}
Email 3: Product Explained
Introduction: In this email you will be giving more information about your product and its benefits. List and explain some of the main benefits of your product. Offer them an exclusive discount. Provide confidence and reassurance in you and your product.
Content tips:
Sending moment: Day 5
Subject Line: How {Product Name} will help you
Hey [First Name Recipient],
In the last email, we discovered how {Product Name} will help you overcome
{Main Challenge Recipient}.
In this email, we are going to address how exactly {Product Name} is going to
help you.
1. {Benefit 1} - [Insert brief description + link]
2. {Benefit 2} - [Insert brief description + link]
3. {Benefit 3} - [Insert brief description + link]
If I can help you answer any questions you may have, please don’t hesitate to
ask! Just send me an email and I will be sure to get back to you shortly with
the answers necessary.
And if you are ready to get {Product Name} today, click here:
{Link To Website}
P.S. Use this exclusive promo code [INSERT CODE] before {Last day of
discount} to receive {Discount}!
Kind Regards,
{Your First Name}
Email 4: Helpful Content
Introduction: In this email you will be providing some of your resources to assist with the decision making process of your subscriber. You will also give a reminder about your current exclusive discount offer. Link to your sales page
Content tips:
Sending moment: Day 7
Subject Line: Do you really need {Product Name}?
Hey [First Name Recipient],
Do you need some more time to think about if {Product Name} is what you
really need? That’s absolutely okay!
To help assist you with your decision-making process, I want to share some of
my most helpful resources:
[Link to helpful resource #1]
[Link to helpful resource #2]
[Link to helpful resource #3]
If you have any questions or concerns, please don’t hesitate to ask! Just send
me an email and I will be sure to get back to you shortly with the answers
necessary.
And if you are ready to get {Product Name} today, click here:
{Link To Website}
Kind Regards,
{Your First Name}
P.S. You are also eligible to apply this exclusive promo code [INSERT CODE] to
receive a {Discount} discount! Get {Product Name} for just {Sale Price} before
{Last day of discount}.
Email 5: Testimonials
Introduction: In this email you will be providing your subscriber with proof of results to show that your product works. This will also showcase some of the results that can be achieved with your product. You will also add in testimonies / success stories from previous / current subscribers. Link to your product sales page.
Content tips:
Sending moment: Day 9
Subject Line: {Product Name} Success Stories
Hey [First Name Recipient],
I just wanted to reach out to you and show you a little of what can be
accomplished by using {Product Name}.
Here are some possibilities...
[Provide proven results from previous/current users]
[Result 1]
[Result 2]
[Result 3]
[Optional: Add in links, videos, screenshots/ pictures, facts, reviews to assist]
And here are also some testimonies from my subscribers on what they
achieved with {Product Name}:
[Provide success stories from previous/current users]
[Success Story 1]
[Success Story 2]
[Success Story 3]
All of these results that you see here are from people just like you, and in a
similar situation who chose to use {Product Name} to succeed.
Remember, you can get {Discount} OFF {Product Name} by using [INSERT
CODE] until {Last day of discount}.
{Link To Website}
Kind Regards,
{Your First Name}
Email 6: Urgency
Introduction: In this final email you will be giving a final reminder about your exclusive discount offer. You will also give a reminder of all of your previous emails. Provide them with confidence and reassurance in you and your product. You want them to feel as if your product can and will be the answer to all of their questions and concerns. You product is the solution to their problem.
Content tips:
Sending moment: Day 11
Subject Line: Get {New Discount} before {Last day of discount}
Hey [First Name Recipient],
Just wanted to check in on you. Have you had a chance to review the
resources I sent you in my previous email? Feel free to ask me any questions!
I wanted to let you know of a more exclusive offer, I'm only giving to
subscribers. Usually, we only have discounts of {Discount} off, but right now
you can get {Product Name} for {New Discount} off!
That means you save [Insert amount of savings]!
If you want this deal, you better act now. It'll be over in a few days!
Get it NOW:
{Link To Website}
You won't regret it.
Kind Regards,
{Your First Name}
Subject Line: Get {New Discount} before {Last day of discount}
Hey [First Name Recipient],
Just wanted to check in on you. Have you had a chance to review the
resources I sent you in my previous email? Feel free to ask me any questions!
I wanted to let you know of a more exclusive offer, I'm only giving to
subscribers. Usually, we only have discounts of {Discount} off, but right now
you can get {Product Name} for {New Discount} off!
That means you save [Insert amount of savings]!
If you want this deal, you better act now. It'll be over in a few days!
Get it NOW:
{Link To Website}
You won't regret it.
Kind Regards,
{Your First Name}
Upsell Email Sequence Template #1
On this page, you will find an upsell email template that will:
Just fill in the blanks on the right sidebar. Then you will have an entire customized upsell email template. Get access now with ConvertScripts.
This is the list of emails you get in this sequence:
Get started with this upsell email template now:
Email 1: Reaching out to a previous customer
Introduction: In this first email you reach out to someone who has purchased a product from you. The goal is to upsell a complimentary product to them. You will explain the results of the previous product and point out new results to be achieved. The email also uses customer testimonials to establish trust.
Content tips:
Sending moment: Day 1
Subject Line: [First Name Recipient], Let's talk...
Hey [First Name Recipient],
Thank you for trusting me and buying {Old Product Name}.
It means a lot to me and I hope that it helped you to {RESULT_1}.
Many of my customers who bought {Old Product Name} ask "[insert a common question that leads to your upsell product]?"
which is completely understandable.
It's not easy to {RESULT_2} and many people struggle.
Are you interested in learning how to {RESULT_2}?
Or do you want to get started fast?
It's okay if you want to experiment yourself.
Everyone has different preferences. But I am happy to help you reach your goal. No matter the number and time span.
Having said that...
I have a few spots open for people that seek help to {RESULT_2} as soon as possible.
We'll [Insert what you will do within a specific time period].
[describe the potential of you working together].
Take a look at some results from other people I have helped recently:
[Insert customer Testimonial 1].
[Insert customer Testimonial 2].
[Insert customer Testimonial 3].
How does it work?
I will help you step-by-step to succeed... It will be hard not to!
At this point, I have [Insert number of people] ready to get started, but it wouldn't be the same without you.
Would you like to join us?
Kind Regards,
{Your First Name}
Email 2: Follow Up
Subject Line:
This is just for you!
Hey [First Name Recipient],
I just wanted to check in on you. Did you see my last email?
Are you thinking about how to {RESULT_2}?
Kind Regards,
{Your First Name}
Introduction: This second email is used in case there is no response from the first email.
Content tips:
Sending moment: Day 3
Subject Line: This is just for you!
Hey [First Name Recipient],
I just wanted to check in on you. Did you see my last email?
Are you thinking about how to {RESULT_2}?
Kind Regards,
{Your First Name}
Email 3: Discount Offer
Introduction: In this email you will tell the recipient more about your product. First you thank them for buying the product. Then you will tell them about your upsell product and how it can help them reach their goals. At the end you will introduce a limited time discount to make the receiver act fast.
Content tips:
Sending moment: Day 5
Subject Line: Limited time offer...
Hey [First Name Recipient],
Thanks again for buying {Old Product Name}.
I have put in a lot of hard work to create this product for you. That's why it makes me so happy to know you bought it.
If you use how it's described, you will be surprised how fast you can {RESULT_1}.
If you are like my other customers who bought {Old Product Name}... the first question they ask is "[insert a common question that leads to your upsell product]"?
I get it though...
Most people don't know how to {RESULT_2}.
But the answer is to [Insert a thing to do that is related to your upsell product]...
[Explain why and the RESULTs of doing it].
I wonder...
If I could give you everything you need to {RESULT_2}...
Would you be interested?
Because that's what {New Product Name} does.
You'll get a {Product Type} that will {Main Goal Recipient}.
[Explain how the product can the recipient reach their goal]
So if you want to get started...
Then click here and you can get {New Product Name} for {Discount} off until the {End Date} only.
Normally this {Product Type} sells for {Normal Price}. But you can get it for {Discount} OFF. This is a huge discount!
[Insert CTA and link the discount]
This link will take you to a special checkout page for the discount. It's only available until the {End Date}.
No hard feelings if you are not interested.
I am still very grateful to have you as a customer and I am excited about your success!
Sincerely,
{Your First Name}
Email 4: Last change for huge discount
Introduction: In the last email you will check in on the prospect and ask if they read your previous email. Then you will remind them of the big discount and deadline.
Content tips:
Sending moment: Day 7
Subject Line: The end is near...
Hey [First Name Recipient],
I just wanted to check if you have read my last email?
Are you still thinking about how to {RESULT_2}?
The special discount of {Discount} off will end on the {End Date}.
So if you want to {Main Goal Recipient}...
Then click [Insert Link] to get {Old Product Name} for the lowest price ever.
kind regards,
{Your First Name}
Upsell Email Sequence Template #2
Email 1
Subject Line: [First Name], We need to talk…
Hey [First Name],
Thank you for buying [FE Product].
I am sure it helped you to [Desired Result].
Let me ask you this.
What’s better than [FE Desired Result]?
Its [Upsell Desired Result].
I know It's not easy to [Upsell Desired Result] and many people struggle.
Don’t you want to [Upsell Desired Result]?
It’s totally understandable if you don’t want to [Upsell Desired Result].
Everyone has different preferences. But I am happy to help you reach your
goal. No matter the number and time span.
Having said that...
I have a few spots open for people who want to [Upsell Desired Result] without
[Things To Avoid] while also [Benefit#1], [Benefit#2], and [Benefit#2],
>> Click Here to Grab [Product Name] Now
Here are some of the results from people who got [Upsell Name]:
● [Testimonial 1].
● [Testimonial 2].
● [Testimonial 3].
This could also be you.
I have [X] people already getting results with [Product Name] and I want you to
be one of those.
All you have to do is pull the trgier.
>> Click Here to Grab [Product Name] Now
Regards,
[Your Name]
Email 2
Subject Line: This is for [First Name]
Hey [First Name],
Just checking in on you. Did you see my last email?
Are you still looking to [Upsell Desired Results]?
>> Click Here to Get Started
If you have any questions, reply to this email.
Regards,
[Your Name]
Email 3
Subject Line: Limited Time [X]% Offer
Abandoned Cart Email Sequence Template
Most online businesses struggle with shoppers leaving their carts before completing purchases. But there is a way to reduce the number of leavers by sending emails. Here you will find an abandoned cart email sequence template that will help you to:
It’s super simple! Just fill in your information for easy customization of the abandoned cart email template.
The list of emails in this sequence:
Email 1: What happened
Subject Line: Did something weird happen?
Did something happen?
It looks like you were trying to get [Product Name], but you never
completed your purchase.
If something happened, or if it froze up, let us know so we can fix it right
away.
Good news is your pending order is still ready to go, so if you'd like to
[Desired Outcome] without [Things To Avoid], then click the below:
>> Click Here to Grab [Product Name] Now
That's what [Customer Name] had to say about [Product Name]..
[Attach Image Testimonial]
If you want [Desired Outcome] then grab [Product Name] now..
>> Click Here to Grab [Product Name] Now
Email 2: Reminder of pending order
Subject Line: You still have 1 step left..
[X] Hours ago you went to grab [Product Name], but something
happened..
Maybe your kids or your wife pulled you away (I get it, it can get real
hectic sometimes)
I'm reserving your [Product Name] for you for a little longer.
I want to make sure you can get the [Desired Outcome]
The best part is, it's only $[X] today.
>> Click Here to Get Started
Take a look at what one of our customers has to say who [achieved
desired outcome] over the [Time Frame] without [Things to Avoid]
[Attach Image]
I know the [Product Name] will help you [Desired Outcome]
So grab it, and thank me later :)
>> Click Here to Grab [Product Name] Now
Email 3: Urgency
Subject Line: It’s Gone!
This is your last call to pick up [Product Name] which will [Desired
Outcome] without [Things To Avoid]
It has everything you need to [Desired Outcome], and you’re getting this for
$[X]
>> Click Here to Get Started
If you want to stop [Thing To Avoid], [Thing To Avoid], and [Thing To Avoid]
then you need to get this now.
Big Bonus Bonanza - 3 different ways to offer bonuses
On this page, you will find 3 different email templates for offering extra bonuses to your product offer.
These templates will:
- Emphasize the value your bonus brings to your main offer.
- Create an urgency to make recipients sign up before the bonus is gone.
- It's made for high ticket courses, but you can tweak it for your product or service
Just fill in the blanks on the right sidebar. Then you will have entire customized email templates. Get access now with ConvertScripts.
This is the list of emails you get in this Big Bonus Bonanza package:
Strategy 1: Adding a bonus and taking it away. Create the most urgency by adding a product that is only available until the deadline.
Strategy 2: Increasing the value of the offer. Announce a bonus that has been added to your product that makes it more valuable.
Strategy 3: Secret bonus for sign-uppers. Trigger FOMO by offering a bonus you didn't announce beforehand.
Strategy 1: Adding a bonus and talking it away
Introduction: This strategy offers a special new bonus for people who sign up before a deadline. This creates more urgency for people who have not signed up yet because they don't want to miss out on this bonus. You will make it seem like this bonus is only temporary and the recipients will take action immediately.
Content tips:
- Announce new bonus has been added to your offer.
- Emphasize that this bonus is only for people who signed up.
- Explain the benefits of the bonus
- Include a deadline.
- Use clear call to actions.
Sending moment: 2 days before the deadline
Subject Line: Bonus added: {Bonus Product}
Check out this FRESH bonus for people who join {Main Product}:
{Link To Website}
We are very excited to share this bonus with you because we have already talked a lot about how to {Main Product Benefit}.
But now we have this fresh new bonus about how to {Bonus Product Benefit}.
[Explain what this bonus product is and the value it gives.]
ONLY people who have signed up for {Main Product} before [Insert deadline. For example, "this Friday at midnight"]. Those who have already signed up have got it already!
[OPTIONAL: Use a video or image to explain the bonus.]
Get more details and grab this bonus before it's too late:
{Link To Website}
Stay tuned,
{Your First Name}
Strategy 2: Increasing the value of the offer
Introduction: In this example, you are announcing a realization you had about your main product. Something the current customers are struggling with. Then you explain to the recipients the consequences of the struggles and the benefits of your solution. This solution will now be added to your main product to make it more valuable and drive sales.
Content tips:
- Short introduction of your main product.
- Explain the realization that leads to the bonus.
- Highlight the benefits of the bonus and how it fits with your main product.
- Summaries all the benefits of your product after the bonus is added.
- Use a clear call to action.
Sending moment: 2 days before the deadline
Subject Line: I realized something yesterday...
There is something more important than knowing how to {Main Product Benefit}...
We were helping {Your Audience} the other day to {Main Product Benefit}.
They were shocked when we told them this...
... the importance of knowing how to {Bonus Product Benefit}.
Without knowing that, [a severe consequence. For example, "your emails will not get enough clicks"].
So what does it mean to {Bonus Product Benefit}?
It's to be able to answer...
[Question relevant to the bonus product 1. For example, "What is the goal of the client?"]
[Question relevant to the bonus product 2.]
[Question relevant to the bonus product 3.]
I ask myself these questions before starting any project...
Since knowing the answer to these questions is the main reason for our success with {Main Product}.
If we didn't know, we would take the risk of guessing the answers...
We realized many of the {Your Audience} struggled to {Bonus Product Benefit}.
Too many are making the mistake of guessing how to do it...
No more guessing...
The good news is how easy it is to learn...
So I have included how to {Bonus Product Benefit} to {Main Product}.
If you want to join the next time and learn how to:
{Main Product Benefit}
[Other benefits of your main/bonus product]
[Other benefits of your main/bonus product]
Check out all the details here:
{Link To Website}
Hope this helps,
{Your First Name}
Strategy 3: Secret bonus for sign-uppers
Introduction: This email intends to trigger your recipients' FOMO (Fear of missing out), by adding a free bonus to your product only for people who have already bought it. It is a way of thanking those who signed up. The people who have yet to sign up will want to grab this rare opportunity.
Content tips:
- Thank the people who have signed up.
- Explain what the bonus is.
- Emphasize that it's free for those who have joined your course.
- Use a call to action for people to read more about the bonus
Sending moment: The last day of the deadline
Subject Line: As a way of saying thanks...
I want to say a special thanks to the people who joined my {Main Product}.
I am so excited to help them learn how to {Main Product Benefit}.
... And as a way of saying thanks, I have added an extra secret bonus... (with likely more to come...) that makes {Main Product} 100 times more valuable!
My {Bonus Product} will be added to {Main Product} so you can {Bonus Product Benefit}
[Explain what this bonus can do for them. For example, bring in a lot of money for themself and their clients.]
This bonus is a FREE gift for you as a way of saying thanks for joining {Main Product}.
Thank you!
I can't wait to get started with you.
Take good care,
{Your First Name}
P.S. You can read more about the bonus right here:
----------->{Link To Website}
Black Friday Email Sequence Template
On this page, you will find a Black Friday email template that will:
- Announce your Black Friday deal and your temporary price.
- Highlight the benefits of your product and the results of your current customers.
- Reopen the deal after Black Friday to give the people who missed their chance to buy from you.
Just fill in the blanks on the right sidebar. Then you will have an entire customized price increase email template. Get access now with ConvertScripts.
This is the list of emails you get in this sequence:
Email 1: Introducing Black Friday offer. Announce your Black Friday offer and highlight the benefits of your product.
Email 2: Giving thanks. Use the time of gratitude to thank your audience for their amazing support.
Email 3: Black Friday is here. Create a lot of urgency for your deal on the last day.
Email 4: One extra chance. Open the discount again for the people who missed out on Black Friday.
Email 5: Last reminder. Remind the recipients it's their last chance to get this deal.
Get started with this Black Friday email template now:
Email 1: Introducing Black Friday offer
Introduction: In this first email, you introduce your Black Friday offer. Announce the discount and how much money your recipients can save on your product. Then explain what your product is used for and link to your sales page.
Content tips:
- Use clear calls to action to make it easier for your recipients to buy.
- Mention the deadline for the Black Friday offer.
- Highlight the benefits of your product with a list.
Sending moment: Day 1 (Wednesday)
Subject Line: Black Friday - Our lowest price ever
Hey [First Name Recipient],
It’s almost time for the best part of the year…
As the evenings get darker...
And the weather gets colder…
We all know what’s going to happen soon…
BLACK FRIDAY!
That’s right!
So, of course, we will also celebrate with {Discount} off on {Product Name}.
Click here to get this deal now → {Link To Website}
{Product Name} is the [Explain what the product is and what it’s used for.]
Use {Product Name} to:
{Main Goal Recipient}
{Benefit 1}
{Benefit 2}
… and much more.
And right now you can get it for only {Sale Price}.
We have never offered a better price for {Product Name} before. So grab it while you can.
You have until {End Date}...
Available right here → {Link To Website}
Enjoy,
{Your First Name}
Email 2: Giving Thanks
Introduction: This second email is focused on showing gratitude towards your recipients. Then, as a away of saying thanks, you offer them your Black Friday discount. Make this email more revolved around the recipients and the results they can achieve with your product.
Content tips:
- Use clear calls to action to make it easier for your recipients to buy.
- Mention the deadline for the Black Friday offer.
- Highlight the benefits of your product with a list.
Sending moment: Day 2 (Thursday)
Subject Line: Black Friday - We thank you with {Discount} off
Hi [First name recipient],
It’s time to give our thanks to you…
And we will do it with {Discount} off on {Product Name}.
Grab it here → {Link To Website}
It’s all thanks to you that {Product Name} is where it is today.
Couldn’t have done it without you…
So many thanks to you!
You are the reason we work hard to make {Product Name} the best it can be.
... And all the feedback we receive from you helps us to keep going.
Whenever one of you tells us about the achievements you have done with our product we cannot be more proud.
We love to see more and more of you getting the results they deserve…
And we want you to as well.
That’s why for a short period of time you can get {Product Name} for only {Sale Price} as part of our Black Friday deal.
It’s the perfect {Product Type} to:
{Main Goal Recipient}
{Benefit 1}
{Benefit 2}
So don’t miss out on this deal!
You have until {End Date} to grab it for {Sale Price} → {Link To Website}
Can’t wait to see your amazing results!
… And again, thanks for your support.
All the best,
{Your First Name}
Email 3: Black Friday is here
Introduction: In this email, you announce that Friday is finally here. You want to create as much urgency in this email as possible. Make the readers know that it's the last day they can save a lot on your product.
Content tips:
- Use clear calls to action to make it easier for your recipients to buy.
- Mention the deadline for the Black Friday offer.
- Make it less risky to buy by mentioning any satisfaction guarantee.
Sending moment: Day 3 (Friday)
Subject Line: Black Friday: Our lowest price ever
Hey [First Name Recipient],
The day we have been waiting for is finally here…
It’s Black Friday!!!
This is your chance to save a lot of money on {Product Name}.
… Until {End Date} you can get it for only {Sale Price}.
That’s the lowest price we have ever had!
Grab it here → {Link To Website}
Don’t miss out because who knows if {Product Name} will ever be this low again.
[OPTIONAL: Do you offer a satisfaction guarantee or similar? Explain it here.]
We don’t want to see anyone miss out on getting {Discount} off on this Black Friday deal…
So hurry before the offer runs out at midnight!
Available here → {Link To Website}
Have an amazing weekend!
Cheers,
{Your First Name}
Email 4: One extra chance
Introduction: The goal of this email is to announce an extension of your Black Friday deal. Point out many requested an extra chance to get this product for a low price, so you decided to extend it.
Content tips:
- Mention that many have requested an extension of the sale.
- Point out it will be the last chance to get this deal.
- Use clear calls to action to make it easier for your recipients to find your sales page.
Sending moment: Day 5 (Sunday)
Subject Line: Cyber Monday: Another chance to save {Discount}
Hello everyone,
We have received a lot of messages about our Black Friday sale…
A lot of you have asked us if it’s possible to get {Product Name} for our Black Friday sale.
It’s no longer Friday…
But we understand that many of you were busy and it’s a busy time.
… And we are sad to see that so many missed out on this deal.
So that’s why we have decided to extend the offer of {Discount} off on {Product Name}...
That must be what Cyber Monday is for…
So you have until the end of tomorrow to grab your final chance.
Grab your last chance here → {Link To Website}
This is absolutely the last chance you will get {Product Name} for only {Sale Price}.
All the best,
{Your First Name}
Email 5: Last reminder
Introduction: In the last email you remind the recipients the final chance to save money on your Black Friday deal is almost over.
Content tips:
- Mention that it might be unlikely to get the product this cheap again.
- Tell them about the discount and the deadline
- Use clear calls to action to make it easier for your recipients to find your sales page.
Sending moment: Day 6 (Monday)
Subject Line: Clock is ticking, save {Discount} today only
Hey [First Name Recipient],
Today is the last chance to get {Product Name} {Discount} off.
This is the lowest price we have ever had…
And who knows if we will ever go this low again.
Get it right here → {Link To Website}
{Your First Name}
Promotional Email Sequence Template
Email 1:
Subject Line: Surprise! [Product Name] Sale Starts Now
I’m excited and you can see it in my email.
We have launched a surprise sale for [Product Name]
You can get [X]% off on [Product Name], for next [Time Frame].
You might be wondering why this amazing offer came out of blue?
It’s because its [Special Occasion]
That’s the “official” reason but the real reason is that I want to help you
[Desired Outcome]
That’s what gave birth to [Product Name] in the first place.
And, you can get it for [X]% off for a limited time.
You’ll pay only $[X] for all this:
- [Product Feature] - you will need this for [Benefit]
- [Product Feature] - this is important to [Benefit]
- [Product Feature] - this is incredible because [Benefit]
- [Product Feature] - a crucial part to [Benefit]
- [Product Feature] - which is a hidden secret to [Benefit]
You get all of this to make sure you [Desired Result] without [Things to
avoid].
This is not it.
I’m giving you more to help you get [Desired Results] [X] times faster.
Here are some sweet bonuses:
- [Bonus Name] to get you [Bonus Outcome]
- [Bonus Name] that will get you [Bonus Outcome] faster
- [Bonus Name] to make sure you [Bonus Outcome]
If you want to [Desired Outcome] without [Things To Avoid]
>> Click Here to Grab [Product Name] for [X]% Off
This deal only lasts for [Time Frame].
Hurry Up!
P.S: If you have any questions, simply reply to this email.
Email 2:
Subject Line: How [Person Name] achieved [Desired Outcome] in [Time
Frame]
I have a story to tell and you are going to love it.
Here’s how [Person Name] achieved [Desired Outcome] in [Time Frame]
[Attach Testimonial]
See what [Product Name] did for [Person Name].
And, [Person Name] is not the only one getting these results.
Here is how [Person Name] achieved the same results with [Product Name].
[Attach Testimonial]
You can get the same results if you
>> Get [Product Name] for [X]% Off Today!
[Your Name]
P.S: Stop Reading and Take Action.
Email 3:
Subject Line: [Product Name] Isn’t for You
[First Name],
I have been telling you about [Product Name] that’s on [X]% off for [Time
Frame].
You might be thinking [Product Name] isn’t a right fit for you.
I’m going to answer some common questions we get. So, you can make the
right decision.
Let’s dig in:
Q: [Question]
A: [Answer]
Q: [Question]
A: [Answer]
Q: [Question]
A: [Answer]
If this helps you make a decision and you are ready to take action.
>> Click Here To Get [Product Name] for [X]% Off!
And, if you still have any questions, simply reply to this email.
[Your Name]
Email 4:
Subject Line: [X]% Sale on [Product Name] Ends Today
[First Name],
Today is the final day to get [Product Name] for [X]% off. Once its gone, its
gone forever.
>> Click Here To Get [Product Name] for [X]% Off!
Here’s what you are getting with [Product Name]
- [Product Feature] - you will need this for [Benefit]
- [Product Feature] - this is important to [Benefit]
- [Product Feature] - this is incredible because [Benefit]
- [Product Feature] - a crucial part to [Benefit]
- [Product Feature] - which is a hidden secret to [Benefit]
You also get some bonuses:
- [Bonus Name] to get you [Bonus Outcome]
- [Bonus Name] that will get you [Bonus Outcome] faster
- [Bonus Name] to make sure you [Bonus Outcome]
You don’t want to miss out on this one.
>> Click Here To Get [Product Name] for [X]% Off!
See You!
[Your Name]
Product Launch Email Template
Launching a new product is always exciting! Sending emails about your product is a great way to sell more of it. We have created a new product launch email template for your product. Use it to get success.
What this new product launch email template can do for you:
● Email 1: Cart Open. Introduction of your product and its availability.
Including benefits and how the product will help the recipients.
● Email 2: Removing Doubt Email #1. Removes the hesitation of buying an
expensive product. Mention your FAQ page and refund possibilities.
● Email 3: Removing Doubt Email #2. Take away the last doubts by
sharing personal stories from previous customers.
● Email 4: Product sneak peek email. Create excitement about your
product.
● Email 5: Testimonial Email. social proof of the product with links to
reviews.
● Email 6: Cart Close. Pushes the sale. Combination of removing doubts
and fears with social proof.
● Email 7: Last Chance. Mention the deadline and create urgency.
Email 1: (Cart Open/Send Day 1)
Introduction: In this first email you will introduce your product to your audience and announce it's available. You will mention the benefits and how this course/product can help your audience. Think from the standpoint of your target audience. Next you will list the content and drop the deadline to create a sense of urgency. After that you can inform your audience on the frequency and the purpose of your mailings the next couple of weeks/days.
Content tips:
- Announce to your audience that your product is now available.
- Name the benefits and goals people can achieve by using your product.
- List the specific content of your product.
- Create urgency by naming the deadline.
- Inform your audience that you will be mailing them until the deadline.
Sending moment: Day 1
Subject Line: {Product Name} is now available
Hey [First Name Recipient],
I’m thrilled to announce that {Product Name} is now available
{Product Name} is the only course showing you every step from {Current
Reality Recipient} to the amazing moment when you finally {Desired Outcome
Recipient}.
If you always wanted to {Desired Outcome Recipient}, {Product Name} can
show you how. It's the only course tested for many years with [X] customers.
Let’s get you the specifics of {Product Name}
[LIST PRODUCT CONTENTS]
Get all the details here
I will show you precisely how to use my step-by-step course to be able to
{Desired Outcome Recipient}.
But you will have to act quick
{Product Name} is only available until {End Date}.
For the full details...
Click here for more information
{Your First Name}
P.S. I’ll be emailing you a couple of times over the next few days about
{Product Name}
A lot of us dream and hope to {Main Goal Recipient} but most of us shy away
from the opportunity when presented.
It does not matter where you’re from, I want to make you confident that this
program can help you. I’ve tested this material worldwide.
But I want to prove it to you.
{Product Name} closes in [X] a days, on {End Date}.
[BUTTON TO PRODUCT SALES PAGE}]
Email 2: (Removing Doubt/Send Day 2)
Introduction: In the second email you want to take away doubt from your target audience to purchase an expensive product. You introduce them to your FAQ page and mention a 100% refund in case of discontent. You end by mentioning the deadline.
Content tips:
- Question if the product is right for your audience.
- Provide a link to your FAQ page.
- Mention a refund.
- Mention the deadline.
Sending moment: Day 2
Subject Line: Is this product the best fit for you? Let's find out!
Hey [First Name Recipient],
The most asked question about {Product Name} is: “Is this the best fit for
me?”
{Product Name} is a big investment, so I understand any questions you have.
My intention is to be true to you all about if my course is right for you or not.
If {Product Name} can help you, good. If it can not, I will tell you, you should
not join. I’ve told hundreds of people that my course is not a good fit for them.
Want to find out if my course is good for you, or do you have other questions?
Check out the answers to frequently asked questions here
You will get answers to questions like:
[LIST OF FAQ]
If we don't answer your question there, there are several {Product Name}
specialists ready to answer your questions.
{Your First Name}
P.S. Whenever you spend a lot of money on a product, it's only natural to have
doubts about it. That's why we offer a cashback if you are not happy about the
content or the results.
Get all the details on {Product Name} here
The registration for this course closes on {End Date}
Email 3: (Removing Doubt Pt.2/Send Day 3)
Introduction: In the third email you take away any doubt that still lives within your target audience. You share personal stories about your own insecurities as well as those of your previous customers. You can expand on the most common insecurities and counter them. This is also the moment to share success stories.
Content tips:
- Start with a real doubt from a potential customer.
- Name the 3 most common (reasons of) doubts and refute them.
- Share your own insecurities from your start-up.
- Mention success stories.
- Mention refund in case of discontent.
- Mention deadline.
Sending moment: Day 3
Subject Line: Still scared? Don’t be!
Hey [FIRST NAME RECIPIENT],
This email I got caught my eye:
[EMAIL/REVIEW CONTAINING DOUBT ABOUT PRODUCT]
This is a valid doubt a lot of people will have.
That's why today I want to help you overcome the most common doubts and
fears. Because it's very normal for them to appear right before you invest in
yourself.
The 3 most common doubts are:
Doubt 1: Creating barriers to your own success
● Describe/list questions people have/scenarios people will come up with
that stop them from succeeding
● Acknowledge these are valid questions/fears
● Mention that the top performers also deal with these questions
Doubt 2: I can't afford this
● Acknowledge that this is an expensive course
● Mention payment plans if you offer these
● Let people focus on value instead of costs
● Drop the fear of regret when people decide to give up on their dream
because they find it too expensive
Doubt 3: Finding other stuff to prioritize
● Mention the psychology that people will actively search for excuses why
a solution won't work for them
● Let people know that the top performers will make things work for them.
● You won’t get to {Desired Outcome Recipient} as fast as you might think
● Drop the fear of regret when people decide to give up on their dream
because they find it too expensive
It’s understandable that all the doubts overwhelm you. But Rome wasn’t built
in a day. When I started out, I wasn’t an expert. I knew next to nothing.
I made every mistake in the book, except not getting started. You cannot learn
from your mistakes if you do not make them.
My most successful {Product Name} students do exactly the same thing.
They start, they make mistakes, and learn from them so they can grow.
Want to hear it from them?:
[LINK TO SUCCESS STORY #1]
[LINK TO SUCCESS STORY #2]
[LINK TO SUCCESS STORY #3]
A week from now you can be well underway to the moment you finally
{Desired Outcome Recipient}. If you start today. Think of the head-start you
will get on the people who do nothing.
Believe in yourself and take that leap of faith.
[LINK TO REGISTRATION]
{Your First Name}
P.S. Whenever you spend a lot of money on a product it's only natural to have
doubts about it. That's why we offer a cashback if you are not happy about the
content or the results. Try {Product Name} [X] weeks, following my actions
step by step, then see if it’s right for you.
But be quick, {Product Name} registration closes on {End Date}
[LINK TO USP’S OF PRODUCT]
Email 4: (Product Sneak Peek/Send Day 4)
Introduction: In this fourth email you are going to give a sneak peek of your product. This will help to get people over the edge because they can get a sense of what they would buy.
Content tips:
- Give two or more fragments/excerpt from your course
- Explain that the desired outcome can be achieved by following simple steps.
- Tell them all the step to follow are in the course/product.
Sending moment: Day 4
Subject Line: Sneak Peek of {Product Name}!
Hey [First Name Recipient],
I want to share some valuable content from {Product Name}.
[SUCCESS STORY AND HOW YOUR COURSE HELPED THEM ACHIEVE THIS]
There is not some hidden skill or special talent needed to succeed. All you
need to do is follow the steps laid out for you.
[LINK TO VIDEO EXPLAINING THIS TACTIC OR STRATEGY]
The content above is of course only a small preview of my entire course. In
{Product Name} we will walk you through the entire {Main Challenge
Recipient} process — from {Current Reality Recipient} to the amazing moment
when you finally {Desired Outcome Recipient}.
This material is unique, you will find it only in {Product Name}. But remember
the deadline on {End Date} is coming closer.
[BUTTON WITH LINK TO SALES PAGE]
{Your First Name}
P.S. When you want to {Desired Outcome Recipient} one of the biggest
challenges is {Main Challenge Recipient}
But believe it or not, you can overcome {Main Challenge Recipient}.
[CUSTOMER STORY ABOUT OVERCOMING THIS CHALLENGE + COMING OUT
STRONGER]
In {Product Name}, we show you how to overcome these challenges.
Need more proof? I made a page where we will show you how to overcome
{Main Challenge Recipient}.
Email 5: (Testimonial Email/Send Day 5)
Introduction: In this fifth email you want to give social proof of your product. You will explain how you got the reviews, give links to reviews that people have written and you will give quotes from the best reviews.
Content tips:
- Explain that people need social proof before buying a product.
- Explain how you got people to write reviews.
- Link to a couple of uncensored reviews.
- Quote a couple of positive reviews.
- Link to registration page.
Sending moment: Day 5
Subject Line: Reviews of {Product Name}
Hey [First Name Recipient],
When buying a new TV or dishwasher. Where do you look?
Exactly: Amazon. The place where you find everything you look for with tons
of reviews. If 20+ people say the product is good, you will most likely believe
them.
So to feed your needs for social proof, I came up with the following:
List ways you use to get unbiased reviews of your product.
Uncensored reviews published [LOCATION OF REVIEW].
- [LINK TO UNBIASED REVIEW #1]
- [LINK TO UNBIASED REVIEW #2]
- [LINK TO UNBIASED REVIEW #3]
What {Product Name} users like most about {Product Name}
- [QUOTE THAT EMPHASIZES USP #1]
- [QUOTE THAT EMPHASIZES USP #2]
- [QUOTE THAT EMPHASIZES USP #3]
Time to take action
I’m sending these emails because I want to help you get to {Main Goal
Recipient}. Even if you are full of doubt or think that it's not for you.
The reviews you read and hear prove it. If it has worked for them, it could work
for you.
[LINK TO REGISTRATION]
{Your First Name}
Reminder: The deadline closes on {End Date}
Email 6: (Cart Closing/Send 12 hrs Before Deadline)
Introduction: In the sixth email you push the sale. It’s a combination of removing doubts and fears wile providing social proof that your course works.
Content tips:
- Validate doubt and fears by sharing your own.
- List delusions and doubts people have and refute them.
- List success stories from your own participants.
- Link to registration .
- Drop the deadline.
Sending moment: 12 hours before deadline
Subject Line: The {Product Name} hard sell!
Hey [First Name Recipient],
It's true, registration for {Product Name} closes {End Date}. I noticed you
haven't joined yet...
That's why today I want to share something personal with you:
[Share a story about all the doubts you had beginning with your company, and
that you overcame most of them by just beginning]
[Share your first success by showing it, give people who haven’t started
something to aim for]
I’ve combined all of the factors that made my success into this course so that
you can learn from my failures and successes. You can find them here until
{End Date}.
I started out with the same doubt as most of you have, and now I’m here. This
is possible for you!
Not really sure you can do it yet? Then it's important to understand this:
The 3 wrongful doubts that people have about getting to {Main Goal Recipient}
Wrongful doubt #1: I'm not sure this is right for me
- Give doubt #1, if possible made clear with quotes
- Relay doubt #1, if possible with a link to a success story
- I added a 100% 30-day money-back guarantee
Wrongful doubt #2: It's not the right time
- Give doubt #2, if possible made clear with quotes
- Relay doubt #2, if possible with a link to a success story
- I can show you how to make time for this course easily
Wrongful doubt #3: I don't have an idea yet
- Give doubt #3, if possible made clear with quotes
- Relay doubt #3, if possible with a link to a success story
- Discover how to start without an idea
Stop letting your doubts and fears get in the way and start today! At some
point, you will have to stop planning and thinking about it and start. If you
decide to bet on yourself you can reap the rewards.
A lot of people already have, and the results below are proof.
[LIST SUCCESS STORIES OF PARTICIPANTS OF PRODUCT]
You have all the info you need to make a choice, the only thing left to do is
decide.
Join {Product Name} today.
Remember, the registration closes on {End Date}. You have until then to bet on
yourself.
{Your First Name}
Email 7: (Last Chance/Send 3 Hours Before Deadline)
Introduction: In the seventh email we mention the deadline. It's all about the last chance to get in. Now or never!
Content tips:
- Name deadline.
- Remove the most important obstacles that people still have.
- Link to registration page.
Sending moment: 3 hours before deadline
Subject Line: Last Chance: {Product Name} closes at midnight!
Hey [First Name Recipient],
{Product Name} is only available until midnight tonight.
It all comes down to taking risks.
You can probably name a lot of reasons why you should not take the risk and
participate in this course. But ‘I’m afraid of failing’ should not be one of them.
So I want to help you make a decision that will change your life. And to do that, we need
3 things:
The first one is proof:
Proof that this is the best fit for you. Not someone that fits the criteria
perfectly. I’ve shown you tons of social proof that this course works.
Proof of people who have succeeded and proof that you can also do it!
Regardless of race/location/gender/religion/beliefs/etc.
Take a look at the Frequently Asked Questions if you’re still not sure
The second one is a community.
All the students are not only there for themselves but also for you.
Some of them just started and have the same doubts you may have.
Others already succeeded and enjoy being able to {Main Goal Recipient}. All of
them are there for you to consult.
And of course, I’ll be there too to provide counsel and guidance
The last thing you need is a guarantee.
I can not give you the guarantee that this will work for you. I can guarantee you
that you will not regret the decision to get started.
If you’re not satisfied with the outcome you will get a full cashback refund.
You don’t have to take a financial risk.
All that is required of you is to take a chance. Our entire team is ready to help
you {Desired Outcome Recipient}, but you will have to take the first step
yourself. Register today!
{Product Name} is only available until {End Date} so get in while you still can
Join {Product Name} now
See you on the other side!
{Your First Name}
Promotional Email Sequence Template
Email 1:
Subject Line: Surprise! [Product Name] Sale Starts Now
I’m excited and you can see it in my email.
We have launched a surprise sale for [Product Name]
You can get [X]% off on [Product Name], for next [Time Frame].
You might be wondering why this amazing offer came out of blue?
It’s because its [Special Occasion]
That’s the “official” reason but the real reason is that I want to help you
[Desired Outcome]
That’s what gave birth to [Product Name] in the first place.
And, you can get it for [X]% off for a limited time.
You’ll pay only $[X] for all this:
- [Product Feature] - you will need this for [Benefit]
- [Product Feature] - this is important to [Benefit]
- [Product Feature] - this is incredible because [Benefit]
- [Product Feature] - a crucial part to [Benefit]
- [Product Feature] - which is a hidden secret to [Benefit]
You get all of this to make sure you [Desired Result] without [Things to
avoid].
This is not it.
I’m giving you more to help you get [Desired Results] [X] times faster.
Here are some sweet bonuses:
- [Bonus Name] to get you [Bonus Outcome]
- [Bonus Name] that will get you [Bonus Outcome] faster
- [Bonus Name] to make sure you [Bonus Outcome]
If you want to [Desired Outcome] without [Things To Avoid]
>> Click Here to Grab [Product Name] for [X]% Off
This deal only lasts for [Time Frame].
Hurry Up!
P.S: If you have any questions, simply reply to this email.
Email 2:
Subject Line: How [Person Name] achieved [Desired Outcome] in [Time
Frame]
I have a story to tell and you are going to love it.
Here’s how [Person Name] achieved [Desired Outcome] in [Time Frame]
[Attach Testimonial]
See what [Product Name] did for [Person Name].
And, [Person Name] is not the only one getting these results.
Here is how [Person Name] achieved the same results with [Product Name].
[Attach Testimonial]
You can get the same results if you
>> Get [Product Name] for [X]% Off Today!
[Your Name]
P.S: Stop Reading and Take Action.
Email 3:
Subject Line: [Product Name] Isn’t for You
[First Name],
I have been telling you about [Product Name] that’s on [X]% off for [Time
Frame].
You might be thinking [Product Name] isn’t a right fit for you.
I’m going to answer some common questions we get. So, you can make the
right decision.
Let’s dig in:
Q: [Question]
A: [Answer]
Q: [Question]
A: [Answer]
Q: [Question]
A: [Answer]
If this helps you make a decision and you are ready to take action.
>> Click Here To Get [Product Name] for [X]% Off!
And, if you still have any questions, simply reply to this email.
[Your Name]
Email 4:
Subject Line: [X]% Sale on [Product Name] Ends Today
[First Name],
Today is the final day to get [Product Name] for [X]% off. Once its gone, its
gone forever.
>> Click Here To Get [Product Name] for [X]% Off!
Here’s what you are getting with [Product Name]
- [Product Feature] - you will need this for [Benefit]
- [Product Feature] - this is important to [Benefit]
- [Product Feature] - this is incredible because [Benefit]
- [Product Feature] - a crucial part to [Benefit]
- [Product Feature] - which is a hidden secret to [Benefit]
You also get some bonuses:
- [Bonus Name] to get you [Bonus Outcome]
- [Bonus Name] that will get you [Bonus Outcome] faster
- [Bonus Name] to make sure you [Bonus Outcome]
You don’t want to miss out on this one.
>> Click Here To Get [Product Name] for [X]% Off!
See You!
[Your Name]
Product Launch Formula Email Series –
Part 1 – Free Workshop Invite
On this page, you will find the first part of the email formula for a product
launch that will:
● Make your recipients watch your videos.
● Clearly tell the recipients how your videos will help them reach their
goals.
● Create excitement and curiosity for your videos.
This sequence is part of a 4-part series.
- Part 1: Free Workshop Invite (<< You are here)
- Part 2: Free Workshop Attendance
- Part 3: Waiting List Notification
- Part 4: Open cart
This is the list of emails you get in this sequence:
- Email 1: The introduction email. Make the recipients watch the first video in
your series.
- Email 2: The reminder email. Give the recipients good reasons why they
should watch your video.
- Email 3: The last push email. Create urgency to make the recipient take action.
Email 1: The Introduction Email.
Introduction: The main purpose of this email is to make people click on the
link to watch the first video in the Product Launch Formula series.
Content tips:
● Make people enthusiastic or curious with a story/secret/photo as to
why they should watch your video.
● Explain what the video is about and what your prospects are going to
learn.
● Give them the link to the video.
● Tell them it’s free.
● (Optional) Add a “PS” where you tell them that this is the first of 3
video’s, and it won’t be online forever so they have to watch it fast.
Sending moment: Day 1
Subject Line: You will definitely like this…
Hey there, [First Name Recipient]!
I think you will LOVE this…
[Link to your first video reverse squeeze page]
What is this, you ask?
Well, this is the first part of a trilogy of short videos.
The trilogy is about {Your Field of Work} and I go into deeper detail about how
you can {Main Goal Recipient}.
I will tell you how I got to {Result 1}, and how YOU can get it too!
Here’s a little hint:
[Give them a little preview of what this video series will teach them and how it
will help them reach their goal]
And the best part…
Watching the trilogy is totally FREE! (no email opt-in required)
This first video is only [Insert number of minutes] minutes long.
So if you want to watch it now, here’s the link!
[Link to the first video reverse squeeze page]
I hope you like it!
Have a great day, and I’ll talk to you soon!
{Your First Name}
P.S. If you watch the first part of the trilogy, you’ll also receive the 2nd and 3rd
parts over the next couple of days!
BUT…
Part 2 and 3 won’t make any sense if you didn’t watch part 1…
Part 1 will only be online for a limited amount of time, so make sure you watch
it NOW!
Email 2: The Reminder Email
Introduction: This email is kind of the same as the first email. It’s also meant
to make people click on the link to watch the first video in the Product Launch
Formula series, but in a little bit more mysterious way.
Content tips:
● Ask them if they watched your first video, and remind them to watch it.
Make them enthusiastic.
● Explain what the video is about and what your prospects are going to
learn.
● Give them the link to the video
● Tell them it’s free
● (Optional) Add a “P.S.” where you tell them that this is the first of 3
video’s, and it won’t be online forever so they have to watch it fast.
Sending moment: Day 2
Subject Line: [Free Download]: How to {Main Goal Recipient}
Hi again, [First Name Recipient]!
Have you watched the first video of my trilogy yet?
I’ll refresh your memory.
It’s like the Lord of the Rings, but better…
Just kidding of course 
But what IS better about my trilogy, is that I will tell you the first steps on how
to {Desired Outcome Recipient}.
AND…
My videos are a LOT shorter too.
Just about [Insert number of minutes]!
No worries if you didn’t watch it yet!
Here’s part 1:
[Link to the first video reverse squeeze page]
After you watched this video, you can register for free to receive the 2nd and
the 3rd part of the trilogy over the next few days.
I’ll go into more detail about how you {Main Goal Recipient}.
But this trilogy comes with 2 warnings…
Warning 1:
If you haven’t seen part 1, parts 2 and 3 won’t make any sense…
Just like Lord of the Rings…
So go and watch part 1 right now!
[Link to the first video reverse squeeze page]
Warning 2:
It will only be online until [date it will go offline]
So don’t miss it!
Hope you enjoy it!
Have a wonderful day,
Email 3: The Last Push Email
Subject Line: LAST CHANCE! How to {Main Goal Recipient}
[First Name Recipient],
I’m sorry for shouting at you in the subject line…
But I’ve noticed that you still didn't watch this first part of the trilogy!
[Link to the first video reverse squeeze page]
Don’t get me wrong…
The last thing I want is to force you to do something you don’t really want to
do.
So it’s okay if you’re not as hyped as I am.
Or if you’re not ready yet.
I just don’t want you to miss out on what could be your first step from being
{Current Reality Recipient} to {Desired Outcome Recipient}?.
And the BEST thing…
It doesn’t cost you anything!
No, I’m lying.
It costs you [Insert number of minutes] minutes of your precious time…
Time you’ll spend learning about {Your Field of Work}.
And how to {Main Goal Recipient}.
So this is your LAST chance to grab this opportunity.
Click here to watch it
>>> [Link to first video reverse squeeze page]
After you watch this first video, you can register for the rest of the trilogy
where I’ll explain how you can avoid {Main Problem Recipient}.
So I hope to talk to you soon.
And if not, no hard feelings!
Wishing you a great day!
{Your First Name}
Product Launch Formula Email Series – Part 2 – Free Workshop Attendance
On this page, you will find the first part of the email formula for a product
launch that will:
● Promote your video series and give your recipients access.
● Create curiosity and urgency.
● Hint at your product that is about to be launched.
This sequence is part of a 4-part series. View the other sequences here:
- Part 1: Free Workshop Invite (<< You are here)
- Part 2: Free Workshop Attendance
- Part 3: Waiting List Notification
- Part 4: Open cart
This is the list of emails you get in this sequence:
- Email 1: The first video. Gives access to the full first video in your 3-part
series. Triggered immediately after the recipient signed up during part 1 of
this formula.
- Email 2: The second video. A short recap of the first video and teaser of the
second.
- Email 3: the third video. Access to the full video series and hints at a new
product you are launching. Creates urgency to make the recipient sign up for
the waiting list.
Email 1: The First Video Email
Introduction: This email gives access to the full first video in the series (and
promotes the second video they will get later). As soon as the prospect signs
up for the video series, this email should be triggered.
Content tips:
● Tell your prospects that you’re going to send them the video series and
what they can expect.
● Give them the link to the first video.
● Make them enthusiastic for the second video and tell them shortly what
they can expect.
● (Optional) Add a “PS” if you’re using the waiting list. You tell them that
they need to watch the entire video, because that’s where you’ll offer
them a place on the waiting list (but they don’t know that yet…).
Sending moment: Day 1
Subject Line: Part 1: [Name of the first video]
Heyooo [First Name Recipient]!
YOU DID IT!
The video series “[Name of the video series]” is all yours!
Of course, you already have access to the first video.
But just in case it escaped your attention >>> [Link to the first video]
You’ll get the second video tomorrow!
In that video, I’m going to show you how to deal with {Main Challenge
Recipient}.
So keep an eye on your inbox...
Hope to see you tomorrow!
Have a nice day!
{Your First Name}
P.S. If you’re really passionate about this, you should watch the video ‘till the
end…
Don’t worry, I’m not going to sell you anything!
But I think you might like this little secret I have in store for you!
Email 2: The Second Video Email
Introduction: This email gives access to the second video in the series. As
soon as the prospect is placed on “The Free 3-part Video Workshop Series”
list, this email should be sent within 24 hours.
Content tips:
● Give them the link to the second video.
● Give a short recap of what you covered in video 1 and what the key
take-aways of that video were.
● Give a short teaser of what you’ll cover in video 2.
● Make them enthusiastic for the third video and tell them shortly what
they can expect.
● (Optional) Add a “PS” where you tell your prospects that they need to
watch the first and second video if they don’t want to fall behind in the
third one.
Sending moment: Day 2
Subject Line: Part 2: [Name of the second video]
Hey [First Name Recipient]!
As promised…
Here’s the link to part 2 of the trilogy “[Name of the second video]”
>>> [Link to the second video]
In the first video, I told you all about how to {Desired Outcome Recipient}.
So you should be able to take the first steps into {Result 1}.
I hope the video was interesting and valuable to you!
I’m going to give you a little teaser of part 2…
Part 2 is all about:
[Give a short description of what you’ll cover in part 2]
So now that you’ve read about it…
Let’s go WATCH it and LEARN from it!
>>> [Link to the second video] <<<
In the next (and last) part of the trilogy, I’ll share my secret trick with you that
will help you to {Main Goal Recipient}.
Stay tuned…
Talk to you soon!
{Your First Name}
P.S. Part 3 will be yours tomorrow!
But the video will be hard to follow if you didn’t watch parts 1 and 2…
So go and watch them now so you don’t fall behind!
Email 3: The Third Video Email
Introduction: This email gives access to the third video in the series. As soon
as the prospect is placed on “The Free 3-part Video Workshop Series” list, this
email should be sent within 48 hours. This is also the part where you tell your
prospects that the class is opening tomorrow. (If you use the waiting list) Also, tell them that they need to subscribe on the waiting list if they want to be sure of a spot in your class.
Content tips:
● Give them the link to the third and last video.
● Give a short recap of what you covered in video 2 and what the key
take-aways of that video were.
● Give a short teaser of what you’ll cover in video 3.
● Add a “PS” where you tell your prospects that your class is opening
tomorrow! (If you’re using the waiting list, tell your prospects that they
need to watch the entire video, because that’s where you’ll offer them a
place on the waiting list)
Sending moment: Day 3
Subject Line: [FINAL PART] Go watch it NOW!
Hi there, [First Name Recipient]
Owwwwww yeah…
The last part of the trilogy is here!
Gooooooo and watch it here!
>>> [Link to the third video] <<<
After you’ve seen this video, you can safely say that you’re not a {Your Field of
Work} rookie anymore!
As you may have seen in part 2 of this trilogy, I couldn’t even cover everything I
wanted to cover.
That’s why in part 3, I’ll finish talking about [describe the subject you didn’t
finish in part 2 and plan to finish in part 3].
Believe me, I didn’t come up with all of this myself…
I’m not a genius.
I just read a lot, I’m creative and I taught myself to immediately implement my
knowledge in real life!
That’s why I know what works, and what doesn’t.
And the content in this trilogy absolutely WORKS!
So if you haven’t already, go and watch it now!
>>> [Link to the third video] <<<
I think this last part is my favorite!
Remember this secret trick of mine I talked about yesterday?
Yeah... It really is that AMAZING!
This trick got me {Result 2}.
If you use it well, it could also work for YOU!
Hope you enjoy it!
Talk to you soon,
{Your First Name}
P.S. I will launch {Product Name} tomorrow!
There are already [Insert amount of people] waiting to get in…
But I’m giving you the opportunity to subscribe to the waiting list!
That means you’re one of the first people to access {Product Name}.
You’re the VIP in the {Product Name} club! ( LOL )
You can register for the VIP list at the end of part 3
>>> [Link to third video page]
See ya! (For real this time!)
Product Launch Formula Email Series – Part 3 – Waiting List Notification
On this page, you will find the first part of the email formula for a product
launch that will:
● Let your recipients know the benefits of early access.
● Give your waiting list access to register for your product.
● Make the recipient know it's not accessible to anyone.
This sequence is part of a 4-part series. View the other sequences here:
- Part 1: Free Workshop Invite (<< You are here)
- Part 2: Free Workshop Attendance
- Part 3: Waiting List Notification
- Part 4: Open cart
Email 1: The ‘Waiting List Notification’ Email
Introduction: Only use this email if you’re using a waiting list! This email gives
people early access to the live registration page of your product.
Content tips:
● Tell your prospects that you’re going to give them immediate access to
the live registration for your product.
● Give them the link to the VSL.
● Tell them why you’re giving them early access.
● Ask them not to share this with anyone, because you want to avoid your
self-made content being available on the internet for free.
Sending moment: Day 1
Subject Line: Welcome to my waiting list (I changed my mind)
Hey [First Name Recipient]!
Sooooo....
I changed my mind.
Because you’re on the waiting list…
You now get immediate access to the LIVE registration page for {Product
Name} that opens in a few days.
[Link to VSL]
I wanted to give you a 30-minute head start to register for {Product Name}
But then I thought to myself…
Maybe it’s better to do it differently.
Here’s why:
I want to know for sure that the page is working before I launch it, so this is
the perfect way to do that!
(... this is why I’m REALLY doing this)
I’m just very thankful that you’re reading this email!
This means that you watched at least one of my videos until the very end and
my videos got you so hyped that you subscribed for this Waiting List!
So basically, this is me saying THANK YOU!
And nobody likes waiting…
I want to give you the opportunity to get started FAST!
At least while you’re still hyped and motivated!
So claim your VIP Early Access by clicking on this link >>> [Link to Sales Page]
Wishing you a wonderful day!
{Your First Name}
P.S. There’s one thing I would like to ask you…
Please don’t share this link with anyone.
It will disrupt my entire data AND I only want serious people (like yourself)
engaging with my program.
I hope you understand!
Product Launch Formula Email Series – Part 4 – Open Cart
On this page, you will find the first part of the email formula for a product
launch that will:
● Announce to your recipients that the checkout is open.
● Offer a discount to your prospects when they sign up for your product.
● Create urgency by giving the recipients a last chance to sign up.
This sequence is part of a 4-part series. View the other sequences here:
1. Part 1: Free Workshop Invite
2. Part 2: Free Workshop Attendance
3. Part 3: Waiting List Notification
4. Part 4: Open cart (<< You are here)
This is the list of emails you get in this sequence:
- Email 1: Open cart. First announcement your checkout is open. Sent after the
3-part video series.
- Email 2: Big discount. Tell the prospects about your offers and discounts.
- Email 3: Closing soon. Creates some urgency for the prospects to sign up.
- Email 4: Last chance. Make the prospects buy your product before it's too late.
- Email 5: The second chance. Announce the enrollment is closed, but they can
sign up for the core class.
- Email 6: Absolutely last chance. Offer the biggest discount on the second
chance class.
Email 1: The ‘Open cart’ Email
Introduction: This email is purely meant to announce that your checkout is
open right now and people can buy your product. It should be triggered 24
hours after the third email in the Free 3-part Video Workshop Series.
Content tips:
● Tell your prospects that your product is live!
● Give them the link to the Sales Page.
● Tell them that you’re giving them a good discount and extra bonuses if
they enroll now.
● (OPTIONAL) Include a P.S. where you create urgency. Tell your
prospects the class could be sold out very soon so they buy fast!
Sending moment: Day 1
Subject Line: WE’RE LIVE!
Aloha [First Name Recipient]!
It’s launching day!
Which means…
{Product Name} is officially LIVE!
You can enroll by clicking this link
>>> [Link to Sales Page]
Here’s what you’ll get if you enroll NOW:
A CRAZY discount
And…
A few pretty sick bonuses you will absolutely LOVE!
Will I see you on the other side?
Catch you later!
{Your First Name}
P.S. It could be that this class sells out VERY fast…
The last one sold out in a matter of hours!
I don’t know how it’ll go this time, but I don’t expect enrollment to be open for
long…
The waiting list is already pretty darn long.
So be sure you don’t miss out
>>> [Link to Sales Page]
Email 2: The ‘Big discount’ Email
Introduction: In this email, you emphasize the discount your prospects get
when they enroll for your class. It should be triggered 24 hours after Email 1 in
the Cart Open Series.
Content tips:
● Make your prospects aware of the amazing discounts and bonuses
they’ll receive when they enroll for your class right now.
● Give them the link to the Sales Page.
● Give them an extra reason why they should enroll for your class.
Sending moment: Day 2
Subject Line: [REMINDER] Huge Discount on {Product Name}
Hello [First Name Recipient]
Did you see this yet?
If you enroll for {Product Name} now, you’ll get a ridiculous discount!
And on top of that…
Some great bonuses!
So grab this opportunity NOW
>>>> [Link to Sales Page] <<<<
I assume you’ve been watching (at least one of) my trilogy of videos, right?
Then you know how to take the first steps to {Main Goal Recipient}.
In {Product Name}, I will provide you with an even more detailed, step-by-step
guide on how to {Desired Outcome Recipient}
Believe me when I say, this really WORKS!
But this class isn’t available forever…
So get in while you can!
>>>> [Link to Sales Page] <<<<
Email 3: The ‘Closing soon’ Email
Introduction: In this email, you emphasize that enrollment for your class is
almost closing. This creates urgency. Note that if you’re not closing your
class, you shouldn’t send any of the emails below.
Content tips:
● Make your prospects aware of the fact that your class is almost closing!
amazing discounts and bonuses they’ll receive when they enroll for your
class right now.
● Give them the link to the Sales Page.
● Also let them know that you don’t know when you’ll be teaching this
class again, so they are urged to buy immediately.
● Give them an extra reason why they should enroll for your class.
Sending moment: Day 3
Subject Line: [WARNING] Get {Product Name} while you can!
Hi there, [First Name Recipient]!
It’s almost time to begin!
And just like high school, everyone in class starts and ends at the same time!
That’s why I’m closing enrollment for {Product Name} tomorrow…
Boooooo hooooo. Yes. I know…
But it’s not too late yet!
Click here if you don’t want to miss out
>>>> [Link to Sales Page] <<<<
To be honest with you…
I’m not sure whether I’ll be teaching this class again.
And if I decide to teach it again, I absolutely don’t know when that will be…
At least not in the near future.
So if you’re still interested in learning how to {Main Goal Recipient}, I suggest
you enroll while you still can!
Catch you later!
{Your First Name}
Email 4: The ‘Last chance’ Email
Introduction: In this email, you emphasize that enrollment for your class is
closing TODAY.
Content tips:
● Make your prospects aware that this is their LAST CHANCE to sign up
for your class!
● Give them the link to the Sales Page.
● Give them an extra reason why they should enroll for your class.
Sending moment: Day 4
Subject Line: LAST CHANCE!!! Don’t miss out [First Name Recipient]!
[First Name Recipient]...
Today is your LAST CHANCE to be a part of {Product Name}!
I’ve been talking A LOT about this class over the last couple of days.
But today will be the last day.
Maybe that’s a relief…
Or maybe you’re panicking right now, wondering why you’ve waited so long to
enroll for {Product Name}.
If you’re panicking, don’t worry! It’s not too late!
Click on this link to enroll
>>>> [Link to Sales Page] <<<<
I’m so sorry I have to close the enrollment already…
But it’s better for everyone to start more or less at the same time.
I hope you understand.
If you never want to worry about {Main Problem Recipient} ever again, this is
the time to sign up and start dealing with it!
>>>> [Link to Sales Page] <<<<
See you in class!
{Your First Name}
Email 5: The ‘Second chance’ Email
Introduction: In this email, you tell your prospects that enrollment for your
class is closed. BUT, you can give them a second chance to enroll for your
class anyway! It doesn’t come with all the bonuses though…
Content tips:
● Tell your prospects that you shut down the regular registration page for
your class.
● Apologise to the reader that they didn’t make it to the first round and
explain that you simply can’t let everyone participate because you want
to guarantee the quality of your class.
● Tell your prospects that you have an alternative version of your class
(that’s less effortful and time consuming for you to manage), which is
the same class but without all the bonuses.
● Give them the link to the “Second chance” page.
● Tell them that this “second chance offer” comes with a discount!
● Tell them this offer is also limited to a time frame.
● Give them an extra reason why they should enroll for your class.
Sending moment: Day 5
Subject Line: Too bad… (is it though?)
Hey [First Name Recipient],
I’ll start with the bad news…
I just took down the registration page for {Product Name}.
*cries a little*
Luckily, the class is filled with fresh students who are eager to learn all about
{Your Field of Work}!
I’m so excited to start this thing!
I’m sorry if you didn’t make the cut…
Me and my team want to make sure that everybody gets the proper amount of
personal guidance and attention they need.
And now the GOOD news!
There is an alternative version of {Product Name} that’s still accessible!
>>> [Link to Second Chance Page] <<<
This version doesn’t come with all the bonuses though…
But you’ll get access to the core training!
And the best part is yet to come…
Since this alternative version doesn’t require any additional effort from me or
my team, I’m still able to give you a GREAT discount!
How great, you ask?
[Insert percentage] off!
So grab this second chance offer while you can!
Because this discount will also be available for a limited amount of time…
I really wish that I could accept every last person who wanted in…
But I hope the discount will make up for the fact that you didn’t make it to the
first round.
Wishing you a great day!
{Your First Name}
P.S. Seriously…
If you’re truly interested in {Your Field of Work}, I would ABSOLUTELY check
out this “Second Chance” offer!
>>> [Link to Second Chance Page] <<<
Email 6: The ‘absolutely last chance’ Email
Introduction: In this email, you tell your prospects that your second chance
offer is closing soon. This is their last chance to get in on your class, so make
this email count!
Content tips:
● Tell your prospects that the regular enrollment for your class is closed.
● Tell them that many people got left out, and you made a second chance
offer especially for them to make up for it!
● Give them the link to the Second chance page.
● Tell them there’s a discount and they shouldn't miss it.
Sending moment: Day 6
Subject Line: [ACT NOW!] “Second Chance” is closing!
Hey [First Name Recipient],
Maybe you missed my email from a few days ago…
I hope this isn’t too much of a disappointment to you, but enrollment for my
{Product Name} class is now officially closed.
Booooo hooooo…
It sold out in a matter of [Number of hours/days/weeks].
This left a lot of people who wanted the program empty-handed…
I feel guilty for that because I want everyone who’s interested to be a part of
{Product Name}!
That’s why I created this “Second Chance” offer!
>>> [Link to Second Chance Page] <<<
This offer doesn’t come with all the bonuses though…
And I also feel a little bit guilty for that...
So as compensation, the “Second Chance” offer comes with a CRAZY
discount!
How crazy?
[Insert percentage] to be precise!
This is the absolute LAST chance to get in on this class!
So make sure you don’t miss out again!
>>> [Link to Second Chance Page] <<<
Take a look at it right now, while it’s still top-of-mind!
See you in class!
Have a wonderful day!
{Your First Name}
Free Trial Email Template
If you would like to give your prospects the most out of their trial period, use
this free trial email sequence template!
By using this email sequence template inspired by Unbounce you can:
You can just fill in the information on the right sidebar to customize your copy
to fit your business. It takes less than 3 minutes!
A list of emails you get in this sequence:
Email 1: Account Activation
Introduction: In this first email you will be requiring them to continue their account activation and finish setting up their accounts. This will be done so that they can move on to the next step. Provide them with a deadline to do so. You will also provide a Login link.
Content tips:
Sending moment: Day 1
Subject Line: Finish Setting up!
Hey [First Name Recipient],
Welcome to {Product Name}! We have temporarily activated your account, but
we need you to confirm your [Email, Contact Details, etc]. Please click the
provided link within [X] [Hours/Days] of receiving this email to get started.
Click Here to Activate Your Account
Go ahead and start creating. We can not wait to see what you do while using
{Product Name}!
Kind regards,
{Your First Name}
Email 2: Success Path Step 1 (copy for each step
Introduction: In this second email you will be providing the steps required to
use your product successfully. Explain each step in an easy to understand
way. Provide any additional resources for e.g. links, videos, and pictures. End
by linking your website.
Content tips:
● Provide steps for successful use of your product.
● Explain each step in an easy to understand way.
● Provide any additional videos, pictures, or links to assist.
Tip: you can re-use his email for each step.
Sending moment: Day 2
Subject Line: Step 1: {Step 1}
Hey [First Name Recipient],
Today we show you how to {Step 1} with {Product Name}
You will {Main Goal Recipient} faster if you follow these steps:
Today we are moving on to the second step your success path:
- Step 1: {Step 1} (<< You are now here)
- Step 2: {Step 2}
- Step 3: {Step 3}
- Step 4: {Main Goal Recipient}
Step 1: {Step 1}
[Add in a video, screenshots or picture to assist]
Here some tips on how to {Step 1}:
- [Break down Step 1]
- [Break down Step 1]
- [Break down Step 1]
Click Here To Get Started Now
Kind regards,
{Your First Name}
Email 3: Previous step not completed (copy for each step)
Introduction: In this third email you will be giving a reminder to complete the
first step provided in the second email. You will also be providing them with an
informative video with instructions to complete this step. You will end by
providing your product link.
Content tips:
● Give a reminder to complete the first step.
● Provide a video containing the instructions to completion.
● Explain each step in a video in an easy to understand and follow way.
● Provide all additional videos, pictures, or links to assist.
Sending moment: Day 3
Subject Line: Did life get in the way? Let us help you get started…
Hey [First Name Recipient],
This is a quick reminder...
It looks like you have still yet to complete
Step 1: {Step 1}...
If your goal is to {Main Goal Recipient} then this first step is crucial.
Do not miss out on great benefits like [describe product benefits that can
potentially be missed out on]
We would like for you to watch this [X] minute video to get inspired and see
what you can do by using {Product Name}.
In this video we will be showing you how to [Give a short description about the
video]
[Add in a video]
Click Here Start Now and Watch This Video
If you would like to see some of what has been done by other users, then keep
an eye out for tomorrow’s email.
Kind regards,
{Your First Name}
Email 4: Reminder Previous step not completed (copy for each step)
Introduction: In this fourth email you will be sending supportive content to an
inactive/ stuck user to help complete the first step described in Email 2. This
email is to helpfully get them to do this step in order to move on and
ultimately achieve their goal. You will also be providing them with an
informative video with instructions. You will end by providing your product link.
Content tips:
● Provide helpful content as a push to get started and complete step 1.
● Mention and add in your instructional video.
● Provide all additional videos, pictures, or links to assist.
Sending moment: Day 4
Subject Line: Maybe this will help…
Hey [First Name Recipient],
Did life get in the way? If you want to {Main Goal Recipient}, here's how to get
back on track…
It's absolutely no secret that the real power of {Product Name} comes after
you have completed [Describe necessary step]
We couldn't help but notice that you have not done that yet. Life happens. If
you are short on time, check out our Getting Started With {Product Name}
Guide here.
This will provide you with an overview of the most common ways that you can
use {Product Name} to {Main Goal Recipient}:
Step 1: {Step 1} (<< You are now here)
Step 2: {Step 2}
Step 3: {Step 3}
Step 4: {Main Goal Recipient} (Get here after completing all the steps above)
Watch this [X] minute explanation video to help you get started with your first
step with using {Product Name}.
In this video we will be showing you [Give a short description about the video]
[Add in a video]
Click Here Start Now and Watch This Video
Kind regards,
{Your First Name}
Email 5: End of Trial Reminder
Introduction: In this fifth email you will be reminding this person that their free trial use of your product will soon be over. Give confidence and reassurance in
your product to encourage them to get started and use it. Provide any
additional resources for e.g. links, videos, and pictures. You will end by
providing your product link.
Content tips:
● State the trial deadline.
● Be encouraging to get started and use your product.
● Provide all additional videos, pictures, or links to assist.
Sending moment: Day 5
Subject Line: Time is almost up on your trial!
Hey [First Name Recipient],
This is just a quick reminder that your time is almost up on your free trial from
{Company Name}, and we want to make sure that you have gotten the chance
to fully use {Product Name} before it ends.
We at {Company Name} are here to help you reach your goal to {Main Goal
Recipient}.
You have until %%END_DATE%%, so get started now!
Here’s a video to help you get started:
[Add in a video]
Start Creating Now: {Link To Website}
Kind regards,
{Your First Name}
P.S. If you need any help, our customer support team is always here for you.
Click here to Visit Help Center
Email 6: Survey
Introduction: In this sixth and final email of this sequence, you will thank this
user for using your product through this trial offer. You will also kindly request
for them to fill in your customer satisfaction survey about your product and
their experience working with your company. Provide all additional resources
for e.g. links, videos, and pictures. You will also provide a link to your website
and for your customer support service.
Content tips:
● Thank this user for using your product.
● Provide the link to your website for your survey.
Sending moment: Day 6
Subject Line: Thank you for your time!
Hey [First_Name_Recipient],
We know that we have been sending you lots of emails about {Product Name}
and the opportunity to get it as well.
We are so appreciative of your patience with us the last few days.
With that said, today is going to be the last time that we email you about this
offer.
We wanted to let you know, one last time, that you can get full access to a
{Product Name} subscription all for just [Special offer].
Click here to join now:
{Link To Website}
Again, this is the very last time that we are going to email you about this.
Thank you again for your patience over the past few days.
And of course, we hope to see you inside {Product Name}.
We are so excited for you to begin your journey with us!
Wishing you the absolute best!
Kind regards,
{Your First Name}
Win Back Customer Email Series Template
Does your client have trouble with inactive buyers? Use our win back
customer email template to reactivate former customers to buy again.
Introduce your new product features and their value.
This win back customer email template will help you:
Decrease any hesitation the recipient might have about your product.
Create urgency to trigger their fear of missing out and make them take
action.
It can discourage you when your customers are getting less and less
active with you. But that doesn’t mean you should give up on them.
Did you know that it’s much easier and cheaper to make a former
customer buy from you again? Especially if they had a pleasant
experience with the first sale. Then they are more likely to buy from
you again. After you send them a customer winback email sequence,
they are also more likely to open emails from you in the future.
By using our win back customer email template, you can remind your
recipients why they bought from you before. It mentions your product
and the new features that are now available. Which makes them want
to try your new free trial.
Emails in this sequence:
Email 1 - (New Features/Send Day 1)
Introduction: In this first email you will introduce your newly added product feature to your previous customers. You will be enticing them to make use of your free trial to try out these new features. You will mention what one of these new features are, and why this person needs to have it. Next you will drop the deadline for starting this free trial. You will then entice them further by providing more examples and information on the other features that you have since added to your product.
Content tips:
Sending moment: Day 1
Subject Line: [First Name Recipient], you NEED to see this...
Hey [First name],
I am excited to announce that {Product Name} has added brand new product
features to our product!
Our team at {Company Name} has added some brand new features to
{Product Name} such as {Main Feature} which will help you to {Main Feature
Benefit}.
We love this new feature so much, and we think that you will too! So, we are
offering you a new 30 Day Free Trial to try it out - and many of our other
{Product Name} features!
Your Free Trial will be available until {End Date}.
Start your Free 30 Day Trial
[OPTIONAL: Add in-depth explainer video about {Main Feature}]
So now you know that {Main Feature} is AWESOME... What else is new?
● [OPTIONAL: List other new features and short descriptions]
● [OPTIONAL: List other new features and short descriptions]
● [OPTIONAL: List other new features and short descriptions]
We would love to welcome you inside soon:
Start your Free 30 Day Trial
Kind regards,
{Your First Name}
Email 2: Reminder
Introduction: In this second email, just like the first, you will be providing
information on your limited one-time only discount product offer. You will
attempt to convince and assure your subscribers that this product is what
they need right now for themselves and/ or their businesses. This will also be
done by providing them insight into what they will receive from you and your
website if they take full advantage of your offer by the provided deadline. Add
in all applicable links, videos, screenshots / pictures.
Content tips:
Sending moment: Day 8
Subject Line: Open if you want to {Main Feature Benefit}
Hey [First name],
A lot has changed since you last used {Product Name} - including the
changes to and the addition of some great new features that we just know
you will enjoy. Including the addition of {Main Feature}.
What's so special about {Main Feature} you ask? Not only will it help you to
{Main Feature Benefit}, it will also make sure you never have to {Main
Problem Recipient} ever again.
We are offering you a new 30 Day Free Trial to try it out - and many of our
other {Product Name} features! This Free Trial will be available to you until
{End Date}.
Start your 30 Day Free Trial NOW by clicking the link below:
Start your Free 30 Day Trial
[OPTIONAL: Add in-depth explainer video about {Main Feature}]
Next to {Main Feature} we've also shipped these new features:
● [OPTIONAL: List other new features and short descriptions]
● [OPTIONAL: List other new features and short descriptions]
● [OPTIONAL: List other new features and short descriptions]
Wanna {Main Feature Benefit}? Then get the new and improved {Product
Name} now:
Start your Free 30 Day Trial
Kind regards,
{Your First Name}
Email 3: (Urgency/Send Day 15)
Introduction: In this third and final email in this sequence, you will create a sense of urgency by naming that the deadline is very near. You will continue to remove doubt by coaxing the customer to click the link immediately or they will lose the benefits of having a free trial.
Content tips:
Sending moment: Day 15
Subject Line: [LAST CHANCE] This expires tomorrow...
Hey [First name],
Heads up, tomorrow is your LAST CHANCE: Start your 30 Day Free Trial NOW
by clicking the link below!
Start your Free 30 Day Trial
We here at {Company Name} just wanted to send you a quick reminder that
your last chance to test out our new and improved {Product Name} features -
such as {Main Feature} - ends tomorrow.
If your goal is to {Main Feature Benefit} and don't want to {Main Problem
Recipient} ever again, this is for you!
Click the link to get started:
Start your Free 30 Day Trial before {End Date}
[OPTIONAL: Add in-depth explainer video about {Main Feature}]
If you like {Main Feature}, you will love these also:
● [OPTIONAL: List other new features and short descriptions]
● [OPTIONAL: List other new features and short descriptions]
● [OPTIONAL: List other new features and short descriptions]
Forget needing to {Main Problem Recipient}. But hurry... this offer expires
{End Date}
Start your Free 30 Day Trial
Kind regards,
{Your First Name}
Flash Sale Email Sequence
Email 1: (Flash Sale Announcement/Send Day 1)
Introduction: In this first email you will be providing information on what this person on sale that you are having. You will also be providing information on what this person should expect from you in the days to come. Add in all applicable links, videos, screenshots / pictures.
Content tips:
Sending moment: Day 1
Subject Line: Special discount starting tomorrow!
Hey [First Name Recipient],
Tomorrow I will be sending you an AMAZING deal on my {Product Type}
called {Product Name}.
So be on the lookout for my email tomorrow!
However, if you have already been able to eliminate {Main Challenge
Recipient} this might not be for you.
BUT…
…. if you still want to {Main Goal Recipient} then you will love what I’ve got in
store for you.
{Product Name} will help you to ultimately {Product Benefit} by helping you to
reach your goal FAST!
I am so excited!
This deal is just way too good to uphold, so we are having it for a LIMITED
TIME ONLY..
And we definitely do not want you to miss out!
See you tomorrow.
Kind Regards,
{Your First Name}
Email 2: (The Big Sale/Send Day 2)
Introduction: In this email you will be sharing information about one of your clients' experiences with your products. You will also be providing a success story. You will also be reminding this person about your current offer and the deadline. You will attempt to convince and assure your subscribers that this product is what they need right now for themselves and/ or their businesses. This will also be done by providing them insight into what they will receive if they take full advantage of your offer by the provided deadline. Add in all applicable links, videos, screenshots / pictures.
Content tips:
Sending moment: Day 2
Subject Line: This is just for you!
Hey [First Name Recipient],
I recently received an email from a client that I really wanted to show you...
Because it’s very common for {Your Audience} to be hopelessly trying to
{Main Goal Recipient} for ages, and come up short...
And somehow this story just really got to me:
[Add in Testimonials describing the situation “before” they were successful]
Can you relate to this? Because I sure did..
But just look at how things drastically changed when they purchased and
started using {Product Name}:
[Add in Testimonials describing the situation “after” they were successful -
and how your product helped them achieve it]
I just love getting success stories like this because then I know that {Product
Name} is really serving its purpose!
Which is why I’m thrilled to be able to offer you a HUGE discount on {Product
Name}:
For a limited time only you will be able to get {Product Name} at {Discount}
OFF making it just {Sale Price}!
CLICK HERE FOR MORE DETAILS AND TO GET {Product Name} TODAY
As previously mentioned, this promotion is for a LIMITED TIME ONLY and will
be ending on {End Date}
You should not be missing out on this great deal!
Get {Product Name} NOW!
I would like for you to try it out and I hope it helps assist you with your goal.
Talk soon.
Kind Regards,
{Your First Name}
Email 3: (Discount Offer/Send Day 3)
Introduction: In this email you will be telling your subscriber about your discount offer while attempting to get them to use your product. You will also be providing information about your product and what it can be used for. Add in all applicable links, videos, screenshots / pictures.
Content tips:
Sending moment: Day 2
Subject Line: Time is almost up!
Hey [First Name Recipient],
Have you ever felt that you are hopelessly trying to make something work but
it just won’t and you do not understand why as you have been doing
everything you thought was right?
Continuously and tirelessly giving it your all, but success feels further and
further away?
Frustrating, right?
Trust me, I have been in that exact position multiple times so I know all about
that.
Especially after failing repeatedly with all the conventional and orthodox
methods that we think will always work, but doesn’t.
The secret is to discover a totally NEW way of doing things because only
then will you truly figure out what has been going wrong throughout the
process and what you need to do to fix it.
That is what {Product Name} is all about.
Because you know that if you stay on this path of doing the same
conventional methods and techniques you’re not going to {Main Goal
Recipient}
How about trying something different, like the process I show you in {Product
Name}.
And for a limited time you can save BIG during the {Discount} OFF promotion.
The deadline is {End Date}, and we would really like for you to take full
advantage of this offer before it's too late.
CLICK HERE TO CLAIM YOUR {Discount} OFF DISCOUNT
Kind Regards,
Email 4: (FAQs/Send Day 4)
Introduction: In this email you will be sharing that this is the last and final chance to take advantage of your current sale. State the deadline. You will attempt to convince and assure your subscribers that this product is what they need right now for themselves and/ or their businesses. This will also be done by providing them insight into what they will receive from you and your website if they take full advantage of your offer by the provided deadline. Add in all applicable links, videos, screenshots / pictures.
Content tips:
Sending moment: Day 2
Subject Line: The end is near...
Hey [First Name Recipient],
I just wanted to give you a quick reminder to make sure that you don’t miss
out.
The deadline to get your hands on {Product Name} with a {Discount} OFF
discount is quickly approaching and will expire on {End Date}.
Use the link below to get it NOW before it’s gone:
CLICK HERE TO GET {Product Name} TODAY!
I've also been receiving numerous questions from you about this product.
So I'd take a moment to answer some of the top/most frequently asked
questions.
Let's get started shall we...
[Explain some of your FAQ’s and their answers]
- [Add Q and A #1]
- [Add Q and A #2]
- [Add Q and A #3]
I hope that this helps.
My goal is to provide my audience with the best {Product Type} out there that
they can can you to {Main Goal Recipient} FAST!
Here's where you can take full advantage of our current discount offer on
{Product Name}:
CLICK HERE TO CLAIM YOUR {Discount} OFF
{Product Name} is backed by a [X] day, 100% money back guarantee,
This means that you can try out and use these resources for [X] days first
before you fully commit to it.
It’s that simple. And if you’re still not convinced, these free bonuses will
surely do the trick:
Try My Product Now For Just {Sale Price} And Get FREE Bonuses!
[Describe and explain your product website bonuses]
- [Break Down Bonus #1]
- [Break Down Bonus #2]
- [Break Down Bonus #3]
And more…
Join in on all the fun with our current limited time only {Discount} off
discount before it expires on {End Date}.
If you like it? Keep it.
If not, all you need to do is contact us and let us know, and you'll receive your
100% refund.
Just remember that the price will in fact go up after this discount period
expires.
So here's the link one last time:
CLICK HERE TO GET {Product Name} NOW!
Have a great day!
Kind Regards,
{Your First Name}
Email 5: (The Last Call/Send Day 5)
Introduction: In this email you will be giving a reminder of your FAQ’s in an attempt to reassure them of your product. You will also be giving a reminder of the offers deadline while stating the benefits of making use of this offer. You will attempt to convince and assure your subscribers that this product is what they need right now for themselves and/ or their businesses. This will also be done by providing them insight into what they will receive from you if they take full advantage of your offer by the provided deadline. Add in all applicable links, videos, screenshots / pictures.
Content tips:
Sending moment: Day 5 - 9 Hours before deadline
Subject Line: REMINDER!
Hey [First Name Recipient],
The sign up deadline for {Product Name} is in about 9 hours.
I do not want anyone to be upset because they missed out on this AMAZING
deal.
This is why I am sending out these reminder emails to you to make sure that
that doesn't happen.
So consider this an official warning.
We both know that you want to be able to {Product Benefit}
So be sure to go grab your copy now of {Product Name} so you don't miss out
on {Discount} OFF!
CLICK HERE TO CLAIM YOUR {Discount} DISCOUNT NOW!
Talk soon,
Kind Regards,
{Your First Name}
Email 7: (Urgency/Send Day 7)
Introduction: In this email you will be in one of your final attempts to convince and reassure your subscribers about this product and why they need it. State the product offer deadline. Share that this is one of the last and final chances to take advantage of your current sale. You will attempt to convince and assure your subscribers that this product is what they need right now for themselves and/ or their businesses Add in all applicable links, videos, screenshots / pictures.
Content tips:
Sending moment: Day 5 - 3 Hours before deadline
Subject Line: Time is up!
Hey [First Name Recipient],
Final reminder about tonight's deadline...
If you've been procrastinating for the last few days, and haven't yet gotten
your copy of {Product Name}...
Then this is me letting you know that now is your last and final chance to get
{Discount} OFF and with it some free extra bonuses...
Because this offer expires in 3 hours - at {End Date}.
So you need to hurry and...
GET {Product Name} RIGHT NOW!
If you want to be able to {Main Goal Recipient}, pick up your copy of {Product
Name} RIGHT NOW before the price goes up:
Get our special deal for {Product Name} and be able to {Product Benefit}
CLICK HERE TO GET {Product Name}
Remember, {Product Name} has only available at {Sale Price} for a limited
time only so after this deal expires there is no chance of getting it at this
crazy low price anymore.
Make sure and get yours RIGHT NOW before it's all gone!
Talk soon.
Kind Regards,
{Your First Name}
Email 8: (Feedback/Send Day 8)
Introduction: In this email you will be asking for feedback on their experience and why they did not opt in to getting your product. Add in all applicable links, videos, screenshots / pictures.
Content tips:
Sending moment: Day 8
Subject Line: Penny for your thoughts?
Hey [First Name Recipient],
We have received countless orders from customers wanting to get their hand
on the {Discount} OFF sale on {Product Name} but…
… frankly I do not remember seeing your order in the mix.
Did you end up missing the deadline or did you end up deciding that it just
wasn’t what you needed?
I would like to know what happened.
Can you give me your feedback by clicking below?
CLICK HERE IF YOU JUST MISSED THE DEADLINE
CLICK HERE IF {Product Name} WASN’T FOR YOU
Thank you so much for doing this.
It will really help us know if we’re offering our audience what they really
want.
And also, to make the right changes for the future of {Product Name}.
Talk soon.
Kind Regards,
{Your First Name}
P.S. If you click that you missed the deadline, we will make sure to email you
with the next promotion in the future (not sure when exactly that will be
though)
Webinar Email Template - Full Sequence
Do you wish to work the crowd at your next webinar? You should use this webinar email template to get the most participants and the most sales.
On this page, you will find a webinar follow up email template that will:
You just have to fill in the blanks on the right. Then you will have an entire customized webinar email sequence template.
All the emails you get in this sequence:
Email 1: Welcome + class details
Introduction: In this first email you will welcome your new subscribers to your webinar and express that enthusiastic you are going on the journey together! You will be providing them with the details of their upcoming class. You will also provide a Login link.
Content tips:
Sending moment: Day 1
Subject Line: [CONFIRMED] You are registered!
Hey [First name],
Congratulations! We have just reserved your spot for {Webinar Name}. We can not wait to see you there!
Our Masterclasses are best known for [Describe what is most interesting about your webinar]. And we are delighted that you will be joining us.
Your Class Details:
What: {Webinar Name}
When: {Webinar Date}
Who: {Webinar Host}
Where: Your webinar will play live here: Webinar Live Page
Bonus: [OPTIONAL: Add in Bonus for signing up]
Here’s is what a previous student had to say about the class:
[Add in a testimonial from a previous student/webinar attendee]
Would you like to share this class with a friend who you think will also considerably benefit from this class? If so then click here:
Send to a friend
We would love to welcome you inside soon:
Start your Free 30 Day Trial
Kind regards,
{Your First Name}
P.S. If you have any questions, please visit our Support Center for immediate answers or send an email via our Contact Email
Email 2: Before Class Reminder
Introduction: In this second email you will be reminding this person that the class is underway. You will also provide a Login link.
Content tips:
Sending moment: 15 minutes before the webinar
Subject Line: [STARTING NOW] {Webinar Name}
Hey [First name],
I hope that you’re prepared and on this page ready for our training session, because…
Webinar Starting Now: Click here to start the training
[Add in a VIDEO screenshot of the webinar with a PLAY button]
Enjoy the class!
Kind regards,
{Your First Name}
P.S. If you have any questions, please visit our Support Center for immediate answers or send an email via our Contact Email
Email 3 (not attended): Missed class + Product mention
Introduction: In this third email you will be reminding this person that they have missed their reserved class. You will mention your product and give the sales page link + mention you will send a webinar replay link.
Content tips:
Sending moment: Immediately after the (live) webinar ended
Subject Line: [First name], you NEED to see this...
Hey [First name],
We noticed that you signed up for {Webinar Name}, but you had not shown up for the scheduled broadcasting.
Well, since you missed that one we have some great news. We announced the new {Product Type} will allow you to {Main Goal Recipient}...
It’s called {Product Name}.
Get all the details here >>>
[Optional: Add in a product video, screenshots or picture]
{Product Name} will allow you to:
[Describe product benefit #1]
[Describe product benefit #2]
[Describe product benefit #3]
This is why it is no surprise that we are seeing so many of our customers storming to reserve their spot!
If you are interested in joining,
All the details are here >>>
Kind regards,
{Your First Name}
P.S. If you have any questions, please visit our Support Center for immediate answers or send an email via our Contact Email
Email 4 (not attended): Webinar Replay
Introduction: In this fourth email you will be offering a replay of your previous webinar. You will also provide short highlight descriptions of the main events of the broadcast You will also provide the applicable links to your products.
Content tips:
Sending moment: 1 day after the (live) webinar ended
Subject Line: [REPLAY], here is what you missed...
Hey [First name],
Perhaps you were too busy to attend the webinar: {Webinar Name}
So, we wanted to provide you with the replay! This link is available until [Deadline]
WEBINAR REPLAY: Watch the Webinar replay here >>>
[Add in a VIDEO screenshot of the webinar with a PLAY button]
Here are some of the highlights:
[Describe interesting subject/insight #1]
[Describe interesting subject/insight #2]
[Describe interesting subject/insight #3]
There were so many incredible moments in this webinar.
I know that you missed out on this, BUT…
You can replay it here >>>
Kind regards,
{Your First Name}
P.S. This replay is only available until [Deadline] so hurry!
Email 5: Explain product
Introduction: In this fifth email you will be attempting to get this person to enroll into your product. You will do this by providing its benefits and success stories of previous students. You will also provide the applicable links to your products.
Content tips:
Sending moment: 2 days after the (live) webinar ended
Subject Line: Let's do this!
Hey [First name],
As mentioned in a previous email, we are extremely excited for this new {Product Type} called {Product Name}
It's really one-of-a-kind because {Product USP}
If you are interested in enrolling in this {Product Type}...
You can find all the details here >>>
But there is also another reason as to why we are so thrilled about this:
[Describe product benefit #1]
[Describe product benefit #2]
[Describe product benefit #3]
Wondering if this will really work? You can
read some of our success stories here >>>
And it's all completely risk-free with our [Describe your guarantee / trial]. This way you can determine if {Product Name} is a good fit for you without having to worry about a thing!
Here is the link to get started >>>
Hope to welcome you inside soon [First name]
Kind regards,
{Your First Name}
P.S. This offer will only available until [Deadline] so hurry!
Email 6: Bonuses
Introduction: In this sixth email you will focus on the special bonus(es) people get if they sign up. Offering these bonuses will create urgency because if they don’t buy now, they won’t receive access to the special bonus(es). Best practice is to create bonuses that help people overcome objections and/or their challenges. For example: If you sell a diet recipes book, you might offer a cheat sheet with tips on how to handle sugar cravings as a bonus. Also, adding a special discount offer with deadline will increase your sales. It helps people to make a decision.
Content tips:
Sending moment: 3 days after the (live) webinar ended
Subject Line: [Open up] Surprise inside...
Hey [First name],
We are overjoyed to have so many people register for {Product Name}!
Remember that the special [Discount Offer] will only be available until [Deadline]
Click here for your special offer >>>
[Optional: Add in a video, screenshots or picture about your product]
And because we are so excited to deliver a great product, we have decided to include some special gifts..
[Bonus #1: Title]
[Bonus #1: Insert image]
[Bonus #1: Describe benefits]
[Bonus #2: Title]
[Bonus #2: Insert image]
[Bonus #2: Describe benefits]
[Bonus #3: Title]
[Bonus #3: Insert image]
[Bonus #3: Describe benefits]
Check out the early-bird discount offer and bonuses by clicking the link below
Try {Product Name} for [Discount price] and get all the bonuses >>>
But be quick: This offer will only available until [Deadline]!
[First name], want to {Main Goal Recipient}? Then join us now
Kind regards,
{Your First Name}
Email 7: FAQ
Introduction: In eight email you will provide answers to your FAQ’s to help them make their decision. You will also provide the applicable links to your products.
Content tips:
Sending moment: 4 days after the (live) webinar ended
Subject Line: Only 48 hours left...
Hey [First name],
If you’re considering joining {Product Name}, then you should know that the registration for [Discount price] ends [Deadline].
[Optional: Add in a video, screenshots or picture about your product]
Click here if you are interested >>>
{Product Name} is a {Product Type} that is designed to help you {Main Goal Recipient}. It's special because {Product USP}
If you still have questions, we understand. Today we will answer the most popular questions that people are asking. I hope that it helps you make a quick but thought out decision before our special offer is over.
Feel free to skip to the questions most relevant to you:
[Question #1: List the question here]
[Answer Question #1]
[Question #2: List the question here]
[Answer Question #2]
[Question #3: List the question here]
[Answer Question #3]
And it's all completely risk-free with our [Describe your guarantee / trial]. This way you can determine if {Product Name} is a good fit for you without having to worry about a thing!
Click this link for all the details >>>
Remember that the special [Discount Offer] will only be available until [Deadline]
Click here for your special offer >>>
Kind regards,
{Your First Name}
Email 8: Special Offer Deadline Reminder (24 hours)
Introduction: In this email you will be reminding your subscribers of the special offer deadline on your product. Explain that this is a significant discount for a product such as yours and that NOW is the time for action.
Content tips:
Sending moment: 24 hours before special offer deadline
Subject Line: [48 Hours Left] X% off {Product Name}
Hey [First name],
Just a reminder,
If you are interested in {Product Name}, you should know that the special [Discount Offer] will be ending in [Deadline]!
Get your special enrollment rate now:
Try {Product Name} for [Discount price] and get all the bonuses >>>
[Optional: Add in a video, screenshots or picture about your product]
Here are [X] advantages for you if you enroll now:
[Advantage #1: You will get a ...% discount]
[Advantage #2: You will get ... extra bonuses]
[Advantage #3: You will get ... days to try if risk-free with our ... guarantee]
And the best part is...
[Describe product benefit #1]
[Describe product benefit #2]
[Describe product benefit #3]
NOTE: You can always join at a later date. However, the cost of that program will be significantly higher.
This special [Discount Offer] will only be available for [Deadline]!
Get your special offer here >>>
Kind regards,
{Your First Name}
P.S. If you have any questions, please visit our Support Center for immediate answers or send an email via our Contact Email
Email 9: Special Offer Deadline Reminder #2 (12 hours)
Introduction: In this email you will be reminding this person that the special product offer will soon be ending. We will keep this reminder short and sweet.
Content tips:
Sending moment: 12 hours before special offer deadline
Subject Line: Only 12 hours left
Hey [First name],
The special offer for {Product Name} will end in [Deadline]!
You also get a massive discount of [Discount Offer] if you join today.
[Optional: Add in a video, screenshots or picture about your product]
This is your LAST CHANCE so get your special offer here >>>
Kind regards,
{Your First Name}
P.S. If you have any questions, please visit our Support Center for immediate answers or send an email via our Contact Email
Email 10: Survey + Deadline Reminder #3 (6 hours)
Introduction: In this final email you will be thanking them and asking for feedback through providing a survey. This will help you gain some useful insight on what people thought of your webinar, and what they want in general. You can send this email 6 hours before the deadline expires, so it will give you another opportunity to mention your deadline for extra urgency.
Content tips:
Sending moment: 6 hours before deadline expires
Subject Line: [First name], thanks for everything
Hey [First name],
Thanks so much! The webinar was a great success thanks in part to your participation.
Your participation is so important because our #1 goal is to [Main Goal of your company]. And we cannot continue to do this without your feedback.
So to get your feedback, we have prepared a short survey >>>
Feel free to share as little or as much as you would like about your experience with us!
One final thing, if you are interested, the huge discount on {Product Name} will only be available until [Deadline]!
Here's all the details about that >>>
See you in our next webinar!
Kind regards,
{Your First Name}
P.S. If you have any questions, please visit our Support Center for immediate answers or send an email via our Contact Email
Big Bonus Bonanza - 3 different ways to offer bonuses
You will find a webinar invitation template that will:
Emails in this sequence:
We structure our webinar invitation template to easily give your recipient an
overview of the webinar. It also highlights all the benefits of your webinar to
make them want to attend.
You can use this template for your webinar invitation to prove the value of
your webinar for prospects. Then you need to make sure that the recipients
are aware of the value of your webinar too. That will also make it easier for
them to discover the value of your product during the webinar.
Email 1 - (Webinar Invitation/Send 4 Days Before Webinar)
Subject Line: Free training: {Main Goal Recipient}
Hey [First name],
You are invited to join {Webinar Host} for a special training session on
{Webinar Date}.
During this webinar, you will learn how to {Webinar Subject}.
You can register for the event now by clicking this link:
{Link To register}
Here are just a few things you will learn during this free training:
● {Learning objective 1}.
● {Learning objective 2}.
● {Learning objective 3}.
And much more!
Don't miss out on this opportunity! Save yourself a seat now:
{Link To register}
Can't wait to see you at the training!
Cheers,
{Your first name}
P.S. There is a {Free gift} waiting for you after you register...
Email 2 - (Webinar Invite Reminder/Send 2 Days Before Webinar)
Subject Line: {Webinar title}: Free Access Until Tomorrow
Tomorrow Is The Final Day To Grab Your Spot
{Link To register}
If you've ever considered how to {Main Goal Recipient}, then there's no better
time than now.
[Describe what problem your webinar or product will solve]
That's why you should attend this free training in how to {Webinar Subject} on
{Webinar Date}.
I am going to share why it's a big advantage to {Main Goal Recipient} as soon
as possible.
I'll also explain why it's easier to overcome {Main Challenge Recipient} with
some secret tips.
{Link To register}
But please be quick...
Today is the last day you can register to attend this free training.
{Industry or theme of webinar} has been growing and NOW is the time to take
advantage of it.
Click the link below to join {Webinar Host} in this free webinar
{Link To register}
I'll see you there!
-{Your first name}
Here's a short preview of what you will learn during this free training:
● {Learning objective 1}.
● {Learning objective 2}.
● {Learning objective 3}.
And much more!
{Link To register}
P.S. There is a {Free gift} waiting for you after you register...
Email 3 - (Create Urgency The Hours Before Webinar/Send 4 Hours Before
Webinars)
Subject Line: [GONE In 4 Hours] Free "{Webinar Subject}" Training
There are only a few hours left to register for my free webinar the {Webinar
Date} about how to {Webinar Subject}
{Link To register}
If you've ever thought about how to {Main Goal Recipient} - then join me for
this exciting webinar.
I will also show you my favorite tools to fight {Main Challenge Recipient}.
{Link To register}
{Industry or theme of webinar} is a really big deal right now
You've probably noticed that {Industry or theme of webinar} is really taking
off now...
[Optional: Describe the situation in your industry]
Take advantage of the new opportunities and learn how to {Main Goal
Recipient} with my upcoming webinar.
{Link To register}
There are only a few seats left! ALL registration will close in 4 hours.
See you at the training!
-{Your first name}
P.S. There is a {Free gift} waiting for you after you register...
[Optional: Provide more information about the free gift]
Email 4 - (Create Extra Urgency The Hour Before Webinar/Send 1 Hour Before Webinar)
Subject Line: FINAL NOTICE: Free Access To "{Webinar title}" Training
This is your last chance to register for my free {Webinar Subject}h
{Webinar Date}.
{Link To register}
During this webinar, you will learn how to {Main Goal Recipient}.
And now, the timing couldn't be any better.
{Industry or theme of webinar} is really taking off... and you should take
advantage of the opportunities!
[Optional: Describe the situation in your industry]
This training is 100% tailored to [Describe your audience].
Jump on the trends and learn how to {Main Goal Recipient} by attending this
special training.Get access to powerful insights about {Webinar Subject} by
registering here now:
{Link To register}
See you at the training!
-{Your first name}
P.S. There is also the last chance to get a {Free gift} by registering...
[Optional: Provide more information about the free gift]
Big Bonus Bonanza - 3 different ways to offer bonuses
The typical goal of a webinar is to sell your product. But that also includes
that you need as many recipients to attend as possible. And after the webinar
has happened, you need to follow up to sell your product. You can do all this
with emails.
A lot of emails go into hosting a webinar. This means you also need to do a
lot of writing…
And that’s exactly why we created these webinar email templates! They are
all based on real-life companies that have hosted many successful webinars.
After studying their email sequences, we noticed a particular structure of
these emails again and again.
Based on these structures, we could create these webinar email templates…
Also, after the webinar has happened, you have a few opportunities to sell
the product that was pitched.
In our webinar follow up email template, there is one email dedicated to
explaining your product. It will include a product introduction, a list of the
product benefits, reviews, and more.
To improve your chances of selling your product, you will add some bonuses
with a time limit. Then you can establish some urgency to make the recipient
take quicker steps towards the sale.
The webinar follow up email template also has a way to cut any hesitation
the recipients might have before buying your product. With a FAQ email, you
will answer the most relevant questions. Choose the questions that are
doubtful about the product so you can assure the prospect of the value of
your product.
On this page, you will find a webinar follow up email template that will:
All the emails you get in this sequence:
Email 1 - (Welcome + Class Details/Send Day 1)
Subject Line: [CONFIRMED] You are registered!
Hey [First name],
Congratulations! We have just reserved your spot for {Webinar Name}. We can
not wait to see you there!
Our Masterclasses are best known for [Describe what is most interesting
about your webinar]. And we are delighted that you will be joining us.
Your Class Details:
● What: {Webinar Name}
● When: {Webinar Date}
● Who: {Webinar Host}
● Where: Your webinar will play live here: Webinar Live Page
● Bonus: [OPTIONAL: Add in Bonus for signing up]
Here’s is what a previous student had to say about the class:
[Add in a testimonial from a previous student/webinar attendee]
Would you like to share this class with a friend who you think will also
considerably benefit from this class? If so then click here:
Send to a friend
We would love to welcome you inside soon:
Start your Free 30 Day Trial
Kind regards,
{Your First Name}
P.S. If you have any questions, please visit our Support Center for immediate
answers or send an email via our Contact Email
Email 2 - (Before Class Reminder/Send 15 minutes Before Webinar)
Subject Line: [STARTING NOW] {Webinar Name}
Hey [First name],
I hope that you’re prepared and on this page ready for our training session,
because…
Webinar Starting Now:
Click here to start the training
[Add in a VIDEO screenshot of the webinar with a PLAY button]
Enjoy the class!
Kind regards,
{Your First Name}
P.S. If you have any questions, please visit our Support Center for immediate
answers or send an email via our Contact Email
Email 3 - (Not Attended/Missed Class + Product Mention/Send Immediately After Webinar Has Ended)
Subject Line: [First name], you NEED to see this...
Hey [First name],
We noticed that you signed up for {Webinar Name}, but you had not shown up
for the scheduled broadcasting.
Well, since you missed that one we have some great news. We announced
the new {Product Type} will allow you to {Main Goal Recipient}...
It’s called {Product Name}.
Get all the details here >>>
[Optional: Add in a product video, screenshots or picture]
{Product Name} will allow you to:
● [Describe product benefit #1]
● [Describe product benefit #2]
● [Describe product benefit #3]
This is why it is no surprise that we are seeing so many of our customers
storming to reserve their spot!
If you are interested in joining,
All the details are here >>>
Kind regards,
{Your First Name}
P.S. If you have any questions, please visit our Support Center for immediate
answers or send an email via our Contact Email
Email 4 - (Not Attended + Webinar Replay/Send 1 Day After Webinar Has
Ended)
Subject Line: [REPLAY], here is what you missed...
Hey [First name],
Perhaps you were too busy to attend the webinar: {Webinar Name}
So, we wanted to provide you with the replay! This link is available until
[Deadline]
WEBINAR REPLAY: Watch the Webinar replay here >>>
[Add in a VIDEO screenshot of the webinar with a PLAY button]
Here are some of the highlights:
● [Describe interesting subject/insight #1]
● [Describe interesting subject/insight #2]
● [Describe interesting subject/insight #3]
There were so many incredible moments in this webinar.
I know that you missed out on this, BUT…
You can replay it here >>>
Kind regards,
{Your First Name}
P.S. This replay is only available until [Deadline] so hurry!
Onboarding Email Template
If you want to give your new customers a great experience with your product, use this onboarding email template!
By using this template, you can:
Take a few minutes to fill in the formula on the right side. Click generate copy... and you have an entire onboarding email sequence within seconds!
Here are all the emails you get with this template:
Email 1: Welcome + First Step On Success Path
Introduction: In this first email you will welcome the customer and show them
the first step of their Success Path is that they need to take to experience the
full value of your product (The "AHA" moment). Also, you will provide them
with helpful information/links to get started.
Content tips:
● Welcome the customer on board
● Describe the first step on the Success Path they need to take in order to
experience the full value of your product
● Insert an explainer video how to complete this step
● Insert a clear button with call to action
● Provide any additional links, videos, screenshots / pictures
Sending moment: Day 1
Subject Line: Welcome to {Product Name}
Hey [First name],
On behalf of our entire team, we would like to welcome you to {Product
Name}! We are so glad that you are here.
We want you to get the FULL value of {Product Name}. That's why we've
outlined your success path for the next couple of days:
● Step 1: {Step 1} (You are now here)
● Step 2: {Step 2}
● Step 3: {Step 3}
● Step 4: {Main Goal Recipient}
Let's start with Step 1: Showing you how to {Step 1}:
● [Break down Step 1]
● [Break down Step 1]
● [Break down Step 1]
If you need a hand at any point, I would recommend watching this Getting
Started With {Product Name} video.
And if you are still in need of some extra support, I would like to refer you to
our Help Center. It has everything that you may need.
We hope that you find your experience using {Product Name} enjoyable. If you
outgrow your plan and want our Plus plan with advanced features, feel free to
upgrade your account at any time.
One more thing. You'll want to bookmark your account link, so here it is: Link
to Account
Kind regards,
{Your First Name}
P.S. If you want to learn more about how {Product Name} can help you achieve
your goals Click Here.
Email 2: Second Step On Success Path
Introduction: In this second email you will be providing information on what
the next step on the success path will be. Provide an instructional video and
the steps to proceed. Add any applicable links, videos, screenshots / pictures.
You will also provide a Login link.
Content tips:
● Describe the second step they need to take in order to experience the
full value of your product
● Insert an explainer video how to complete this step
● Insert a clear button with call to action
● Provide any additional links, videos, screenshots / pictures
Sending moment: Day 2
Subject Line: Next Step - {Step 2}
Hey [First name],
Well sweet! We see that you have already gotten started in your account.
Today we are moving on to the second step your successpath:
● Step 1: {Step 1}
● Step 2: {Step 2} (You are now here)
● Step 3: {Step 3}
● Step 4: {Main Goal Recipient}
Yessss, it's all about how to {Step 2}. Here's some tips:
● [Break down Step 2]
● [Break down Step 2]
● [Break down Step 2]
You can see how to do this exactly in this video:
[EXPLAINER VIDEO STEP 2: Add in video screenshot with play button]
Ready to start?
[Add in Button with Call To Action]
Kind regards,
{Your First Name}
P.S. Need a hand? Visit the Help Center
Email 3: Third Step On Success Path
Introduction: In this third email you will be providing information on what the
next step on the success path will be. Provide an instructional video and the
steps to proceed. Add any applicable links, videos, screenshots / pictures. You
will also provide a Login link.
Content tips:
● Describe the third step they need to take in order to experience the full
value of your product
● Insert an explainer video how to complete this step
● Insert a clear button with call to action
● Provide any additional links, videos, screenshots / pictures
Sending moment: Day 3
Subject Line: How to %%STEP3%%
Hey [First name],
With {Product Name} there are endless possibilities to what you can achieve!
Today we are moving on to the next step your successpath:
● Step 1: {Step 1}
● Step 2: {Step 2}
● Step 3: {Step 3} (You are now here)
● Step 4: {Main Goal Recipient}
Today you will discover how to {Step 3}. Let's break it down for you:
● [Break down Step 3]
● [Break down Step 3]
● [Break down Step 3]
You can see how to do this exactly in this video:
[EXPLAINER VIDEO STEP 3: Add in video screenshot with play button]
Ready to take it to the next level?
[Add in Button with Call To Action]
Kind regards,
{Your First Name}
P.S. Need a hand? Visit the Help Center
Email 4: (Inactive Users): Previous Steps Not Completed
Introduction: This email is meant for inactive users: It is meant to be sent only
to users who haven’t completed one of the previous steps and is only
important if they can not continue using your product without completing this
step. You will be explaining why completing this step is important, and provide
them with any applicable links, videos, screenshots / pictures to complete this
step.
Content tips:
● Explain why completing the previous step is important
● Give information on how to go forward with the next steps
● Offer some more helpful content to complete this step
● Provide any additional links, videos, screenshots / pictures
Sending moment: 5-7 days before trial completion
Subject Line: You did not (previous step)?
Hey [First name],
It looks like you haven’t completed [Describe uncompleted previous step] yet.
It’s really important to complete this step so you can {Main Goal Recipient}.
And we don't want to miss out on [Describe the benefits & results they will
miss out on]!
Watch this video for quick step-by-step instructions on how to fix this:
[EXPLAINER VIDEO: Add in video screenshot with play button]
It will only take 1 minute to complete this step:
[Add in Button with Call To Action]
Kind regards,
{Your First Name}
P.S. Need a hand? Visit the Help Center
Email 5: (Inactive Users): Previous Steps Not Completed
(reminder)
Introduction: This email is meant for inactive users: people who still have not
completed all the necessary steps to realise the full value of your product (the
“AHA” moment). In this email you will be attempting to regain their interest in
your product. You can provide them with more helpful content + links.
Content tips:
● Explain why completing the previous step is important
● Give information on how to go forward with the next steps
● Offer some more helpful content to complete this step
● Provide any additional links, videos, screenshots / pictures
Sending moment: 3-4 days before trial completion
Subject Line: Did life get in the way?
Hey [First name],
Did life get in the way? If you want to {Main Goal Recipient}, here's how to get
back on track...
It's absolutely no secret that the real power of {Product Name} comes after
you have completed [Describe necessary step].
We couldn't help but notice that you have not done that yet. Life happens. If
you are short on time, check out our Getting Started With {Product Name}
Guide here.
This will provide you with an overview of the most common ways that you can
use {Product Name} to {Main Goal Recipient}:
● Step 1: {Step 1}
● Step 2: {Step 2}
● Step 3: {Step 3}
● Step 4: {Main Goal Recipient} (Get here after completing all the steps
above)
[EXPLAINER VIDEO: Add in video screenshot with play button]
It will only take 1 minute to complete this step:
[Add in Button with Call To Action]
Kind regards,
{Your First Name}
P.S. Need a hand? Visit the Help Center
Email 6: (active Users): Highlight Key Feature(s)
Introduction: This email is for active users who completed the first steps (and
hopefully experienced the "AHA moment". We want to highlight key features
so that they fall in love with the product even more. You can use this template
for each key feature you have
Content tips:
● Highlight key feature(s). If each feature needs a lot of explaining,
seperate them into multiple emails (one email per feature)
● Describe the outcomes of using the feature. Help them visualize what
this feature will do for them (avoid pain, get result)
● Provide any additional links, videos, screenshots / pictures
Sending moment: After completing the first onboarding steps (email 1-3)
Subject Line: Get [Benefit of feature]
Hey [First name],
Do you feel like your [Important Metric / End Result] could be better? But
everytime you try to fix it, you [Describe painpoint]
Fear not my friend! Because with [Key Feature #1] you can [Key Outcome #1]
This [Key Feature #1] will get you:
● [What you get #1]
● [What you get #2]
● [What you get #3]
● and lots, lots more!
You can see how to do this exactly in this video:
[EXPLAINER VIDEO FEATURE #1: Add in video screenshot with play button]
Go [Important Metric / End Result] now!
Kind regards,
{Your First Name}
P.S. If you want to learn more about how {Product Name} can help you achieve
your goals Click Here.
Email 7: (active Users): Upsell email
Introduction: This email is for active users. After we have highlighted key
features, we want to offer them the option to upgrade. If your upsell is a more
expensive plan with more features, focus on the benefits of that plan. If your
upsell is a yearly plan, focus on the savings that plan offers (like the template
below)
Content tips:
● Describe the benefits of the upgrade
● Detail the steps (so they know what to expect)
● Insert a clear call to actions (button and/or link)
Sending moment: 1-2 days after receiving the highlighted features email(s)
Subject Line: Save 25% With Our Yearly Plan
Hey [First name],
Did you know you can [Key Benefit of the Upgrade] by upgrading your current
plan?
Upgrading is really easy:
● [Step 1]
● [Step 2]
● [Step 3]
Upgrade Now
Questions? Check out our Help Center for more information
Kind regards,
{Your First Name}
Cold Email Sequence Template
On this page, you will find a cold email sequence template that will:
This is the list of emails you get in this sequence:
Email 1: Reaching Out + Introduction
Introduction: In this first email it's important to mention how you found the
recipient, for example Linkedin. Show the prospect that you have done your
research before reaching out.
Content tips:
● Be relevant to the recipient.
● Let them know how you found them.
● Clearly explain who you are and what you work with.
● Focus on building rapport.
● Give a clear call to action, for example a phone call, link, reply, etc.
Sending moment: Day 1
Subject Line: {Name of the recipient}, your [social media] profile...
{Name of the recipient}, how is the [recipient's industry] treating you?
I just came across your profile on [social media] and decided to reach out to
you.
I'm with {Company Name} - a [type of company] that helps {Your Audience} to
{Main Goal Recipient}.
I thought you might be interested, so I hope you don't mind the cold outreach.
[OPTIONAL: give a link to try your product]
Let me know what you think.
Talk soon {Name of the recipient}.
{Your First Name}
[Provide your signature with full name, title, website, address, sign off, etc.]
Email 2: Showing Credibility
Introduction: In this email you are introducing a major client of yours, and how
your product helped them. You will also include more information about the
challenge your target audience is dealing with.
Content tips:
● Use a question in the subject line to make the recipient think.
● Focus on a big client of yours to show credibility.
● Mention the goal, but also the challenge.
● use a clear call to action.
Sending moment: Day 7
Subject Line: Turn [Recipient's company name] into the next [a major client of
yours]
{Name of the recipient},
We're releasing the {Product Type} that powers [a major client of yours] for
{Your Audience} to use and I think you might be interested for [Recipient's
company name].
Basically, this means that you could {Main Goal Recipient}, without {Main
Challenge Recipient}.
[Give some information about how well your major client is doing using your
product]
[OPTIONAL: Give a link for them to try the product]
Would this be of interest to you?
{Your First Name}
[Provide your signature with full name, title, website, address, sign off, etc.]
Email 3: Dream Scenario
Introduction: In this email you will be tell your recipient how they can achieve
their dreams. By using images, you can better explain your product and its
benefits.
Content tips:
● Make the recipient think with a dream scenario.
● Use images to visualize your product.
● Use a clear call to action.
Sending moment: Day 14
Subject Line: New {Company Name} Customer
{Name of the recipient},
Imagine you woke up this morning and [Describe the recipient's dream
scenario]
[OPTIONAL: Show an image of your product, benefits, etc.]
When you use a {Product Type} like {Product Name}, you could easily {Main
Goal Recipient}.
[OPTIONAL: Explain the image]
{Name of the recipient}, would this be of interest to you?.
[OPTIONAL: Give a link for them to try the product]
{Your First Name}
[Provide your signature with full name, title, website, address, sign off, etc.]
Introduction: This email serves as a continuation of the previous one in this
sequence. It focuses on planning a call or asking for a reply. It also quickly
refreshes the goal, the challenge, and the product name.
Content tips:
● Quick summary of the previous email.
● Friendly and offers a chance to call or email.
● Add in all the necessary links
Sending moment: Day 21
Subject Line: RE: New {Company Name} Customer
Hey {Name of the recipient},
The other day I sent you an email about how [Recipient's company name]
could {Main Goal Recipient}, without {Main Challenge Recipient} by using
{Product Name}.
[OPTIONAL: Give a link for them to try the product]
If it makes sense to plan a call, how does your calendar look for a quick chat
this week or the next?
If you prefer email, that's cool too!
Thanks {Name of the recipient}.
{Your First Name}
[Provide your signature with full name, title, website, address, sign off, etc.]
Email 5: Problem Solving
Introduction: This email focus on solving problems with your product. It
makes the recipient think about their dream scenarios and their obstacles.
You will offer a solution to those obstacles and even mention how a major
client of yours reached their dream.
Content tips:
● Describe the goals.
● Talk about dealing with their challenges.
● Ask to plan a call.
● Mention a major client of yours.
● Add in all the necessary links.
Sending moment: Day 28
Subject Line: {Main Goal Recipient} without {Main Challenge Recipient}?
{Name of the recipient},
To {Main Goal Recipient} sounds amazing, but having to deal with {Main
Challenge Recipient} does not...
What if you could make sure [Insert the recipient's dream scenario] could
happen without [the obstacles the recipient's face].
Do you have a quick 15 minutes to chat about how we can make that happen?
Thanks {Name of the recipient}.
{Your First Name}
BTW - [a major client of yours] is using our {Product Type} to [Describe some
of the goals your major client has reached with your product]
[OPTIONAL: Give a link for them to try the product]
[Provide your signature with full name, title, website, address, sign off, etc.]
Email 6: The Recipient's Industry
Introduction: In this email you talk more about the environment your recipient
does business in. First you describe clearly what your solution is. Then you let
them know how they can be better than their competitors.
Content tips:
● Explain your solution clearly and shortly.
● Make the recipient want to stand out from their competitors.
● Have a clear call to action.
Sending moment: Day 42
Subject Line: Want to {Main Goal Recipient}?
[Describe the solution you offer]
{Name of the recipient}, the best {Your Audience} of tomorrow won't be the
ones [Describe what the typical companies in the client's industry do that
doesn't stand out].
Do you want to have a quick chat about how you can be much better than the
rest?
[OPTIONAL: Give a link for them to try the product]
Thanks {Name of the recipient}.
{Your First Name}
[Provide your signature with full name, title, website, address, sign off, etc.]
Email 7: Quoting The Target’s Audience
Introduction: This email includes a quote from someone in your target
audience. It gives some insight into why you started with your product and
what problems you are solving.
Content tips:
● Show credibility by using a quote from your audience.
● Let the recipient know why you started with this product.
● Use clear call to actions.
Sending moment: Day 56
Subject Line: {Name of the recipient}, cut your {Main Challenge Recipient} and
{Main Goal Recipient}
{Name of the recipient},
"[Insert a quote that you typically hear your target audience say and you help
with]"
{Your Audience} tell me this a lot...
That's why we made {Product Name} to support {Your Audience} who want to
{Main Goal Recipient}.
[OPTIONAL: Give a link for them to try the product]
Thanks {Name of the recipient}.
{Your First Name}
FYI, we can also plan a short call if you want? Let me know.
[Provide your signature with full name, title, website, address, sign off, etc.]
Email 8: Product Benefits
Introduction: In this email you give the most information about your product.
You will describe the main challenge as well as the main goal. Then you will
include any other benefits the recipient gets from using your product. This is
the last email before the break up.
Content tips:
● Mention the challenge you help deal with.
● Talk about how your product can get the recipient to reach their goal.
● Mention the challenge you help deal with.
Sending moment: Day 70
Subject Line: {Name of the recipient}, how is [recipient's work] going?
{Name of the recipient},
With {Product Name} you never have to worry about {Main Challenge
Recipient}.
The other day I sent you an email about how {Product Name} allows you to
{Main Goal Recipient}.
[Explain what other benefits the recipient gets from using your product]
[OPTIONAL: Give a link for them to try the product]
Thanks {Name of the recipient}.
{Your First Name}
[Provide your signature with full name, title, website, address, sign off, etc.]
Email 9: The Breakup or is it?
Introduction: The last chance for the recipient to reply to your emails. Used to
get them to take action before it's too late.
Content tips:
● Give them option on how to proceed.
● Shortly explain the product, the goal, and the challenge.
Sending moment: Day 84
Subject Line: {Name of the recipient}, which number describes you?
Hey {Name of the recipient},
I sent you an email the other day about how {Product Name} can help you to
{Main Goal Recipient} without {Main Challenge Recipient}.
I never heard back, maybe you could let me know how to process by replying
the number that suits you.
1. You're all good and I should stop emailing you.
2. You're interested, but just haven't replied yet.
3. I should send you another email in a few months.
For the time being, this will be my last email. Should you ever want to connect
in the future, I am happy to pick up the conversation then.
Thanks {Name of the recipient}.
{Your First Name}
[Provide your signature with full name, title, website, address, sign off, etc.]
Success Story Email
On this page, you will find a success story email to help you sell your product.
This template will:
Email 1: Selling With A Success Story
Introduction: This email tells the story of a successful client you've had. First,
an introduction of the client and their work. Then explain some of their results
and how they got them with your help. Last, drive sales towards your product.
Content tips:
● Introduce your client in a relatable way.
● Mention the results they have gotten.
● Talk about how they achieved them.
● Use a call to action to drive more sales.
Sending moment: Day 1
Subject Line: How a rookie landed [Amount of money a month. For example
"$4K"] a month
Say hello to {The client's first name}. Normally {his/her/their} work is focused
on [Explain the client's work]. [OPTIONAL: Include some fun information about
the client to make it more relatable.]
I worked with {The client's first name} as part of {Product Name}.
I'm so impressed with {his/her/their} results...
Considering the fact that {he/she/they} had so little experience beforehand.
In just [Amount of time. For example, "a couple of months"] {he/she/they}
managed to:
● {Main Goal Recipient}.
● [describe a second client goal related to your product. Use numbers for
more impact.]
● [describe a third client goal related to your product. Add more to the list
if needed.]
Imagine the results {he/she/they} will have a year from now!
Here's how {he/she/they} did it...
[Tell the story of your successful client in short. Remember to mention that it's
a result of your work too.]
I am determined to help others to {Main Goal Recipient}.
Visit my page to learn more:
{Link To Website}
Excited to hear from you,
{Your First Name}
[OPTIONAL: Use a deadline to create urgency.]
Testimonial Email Template
On this page, you will find a testimonial email template to collect success
stories from your customers.
This template will:
Strategy Email 1: The Customer Experience
Introduction: This strategy aims to learn more about the customers'
experience with your product. It has multiple benefits, such as collecting
success stories for you to share and researching ways to improve your
products.
Content tips:
● Express your appreciation of the customer.
● Tell them how to share their experience.
● Explain why you want their testimonial.
Sending moment: Day 1
Subject Line: [Recipient's first name], how was it?
Hey [Recipient's first name],
Just wanted to let you know how happy we are that you decided to get
{Product Name}.
We work hard to give the best {Product Type} to our customers...
That's why we would love to hear more about your experience with us.
We want to know what you like about {Product Name} and how you use it.
Feel free to share anything else about it too.
[Explain how you would like to receive their testimonial. For example, a review, email, video, go to our site, etc.]
Your feedback will help us improve your and other amazing customers'
experience with us.
Do not hesitate to reach out with any questions you might have.
Thank you!
{Your First Name}
Strategy Email 2: After Cooperation
Introduction: This email is for people you have cooperated with. It shows the
appreciation you have for working with them. It also offers them an
opportunity to be included on your site, if you want them to.
Content tips:
● Thank the customer for the work.
● Tell them why you are asking for a testimonial.
● Explain how they can share their experience.
Sending moment: Day 1
Subject Line: Penny for your thoughts?
Hi [Recipient's first name],
Just wanted to thank you for the pleasure of working with you.
After working with amazing clients, we like to ask for a testimonial.
So we were wondering if you would like to tell us more about your experience
with us.
[OPTIONAL: Tell them you want to include their testimonial on your site and/or
link them to find other customers' testimonials.]
[Explain how you would like to receive their testimonial. For example, a review,
email, video, go to our site, etc.]
Many thanks for working with us.
Sincerely,
{Your First Name}
Strategy Email 3: Offer A Gift
Introduction: This strategy uses a gift to make more people give their
testimonials. They will be more willing if they get something out of taking their
time to review you.
Content tips:
● Explain the gift you are giving away.
● Tell the recipients' how they can claim it.
● Let them know why you are asking for testimonials.
Sending moment: Day 1
Subject Line: Claim your free gift now
Hi [Recipient's first name],
We are currently giving away [A gift related to your product. For example,
discount, 1-month free subscription, whitepaper, etc.] to our amazing
customers.
It's super easy to claim... we only ask for a few minutes of your time to tell us
about your experience.
Go to this page to claim:
{Link To Website}
We can use your input to improve our product and our customers' experiences
with us.
We truly appreciate your help!
Thanks,
{Your First Name}