Subject: [Part 1] {{character name}} didn’t see this coming

Body:

{{tell your readers a story about your character. Choose your character to be someoneyour readers can resonate with.

Start at the high point of the story, the part with conflict, or get there quickly.

Here are 6 types of external conflict you can use to get your creative juices flowing.

1. Person vs Person
2. Person vs Fate/God
3. Person vs Nature
4. Person vs Society
5. Person vs The Unknown/Extraterrestrial
6. Person vs Technology/Machines

Using more than one will make your story more powerful.

Also, your character should always face Person vs Self-conflict.

This type of conflict isbasically the inner dialog of your character that they have to take themselvesthrough to solve the problem.

An easy way to add Person vs Self-conflict is to write “{{character}}’s thoughts startedspinning… ‘thought 1’, ‘thought 2’, etc.”

You can add a resolution of the first conflict if it brings in another conflict.

Take this story to the part where your character gets stuck and needs outside help tocontinue.

That’s the open loop that will push the reader to open email 2.}}

But help was coming…

And I’ll tell you all about that in part 2 tomorrow.

Look for the subject line: {{subject line from email 2}}.

Until then,
{{your name}}

Subject: [Part 2] {{character}}’s Search

Body:

Hey {{reader first name}},

Yesterday I started telling you about {{character}}, a {{person type; marketer/stay athome mom/working dad}} who was {{problem they were having}}.

If you missed it, you can read that email here. {{link to yesterday’s email}}

When we left {{character}}, {{she/he}} was facing {{problem they needed help with}}.

Yikes.

So, {{character}} turned to {{where they went for help}}.

{{They found your product! Say your product name and add a link to it. Note - yourproduct doesn't have to be the first thing they try. It’s good if they tried somethingelse that didn’t work first. You can tell that part of the story here.}}

{{why your product/service worked for the character}}

And can you guess what happened next?

Of course, {{she/he}} solved her {{description of problem}} problem because {{featureof your product}}.

{{His/her}} {{relief/happiness/joy}} only lasted for a little bit because...

But, something happened that she never expected.

I’ll tell you all about that in part 3 tomorrow.

Look for the subject line: {{subject line from email 3}}.

Until then,
{{your name}}

Subject: [Part 3] {{character}}’s Happy Surprise.

Body:

Hey {{reader first name}},

In the last couple of days, I’ve been telling you about {{character}}, a {{person type;marketer/stay at home mom/working dad}} who was {{problem they were havingworded slightly differently than in email 2}}.

I’ll give you a quick overview, but if you want to catch up, here’s Part 1 {{link to email1}} and here’s Part 2 {{link to email 1}}.

Our last email left off with {{character}} having found a solution to the {{problem}} with {{your product}}.

But here’s what {{character}} didn’t expect…

{{An unexpected good benefit/problem of solving the original problem. This could beincreased sales meant more hiring, more feedback made better products, bettersleep at night, a better home life, more time, more money, increased status, morevacations, living to enjoy life, etc.}}

So, if you’d love to smile instead of {{problem character had}}, you need to checkout {{product name}} {{link to your product}}.

{{product name}} {{link to your product}} was created so you could have success like {{character}}.

We hope you’ll be featured in our next email series like this. :)

-{{your name}}

Subject: [Part 1] Jane didn’t see this one-star review coming

Body:

Restaurant owner Jane Smith loves her diners!

She loves mixing the perfect drink for them, making sure they have a delightful meal, and giving them her time for chatting.

Her restaurant opened to rave reviews and the buzz was still going strong.

The reviews were piling in!

“Amazing service!”
“Best cocktails in town!”
“The atmosphere is perfection for a date night!”

A couple of weeks later the first review came…
“Great food but when I call, it takes forever for them to answer.”

Jane didn’t worry too much about it, it was only one review.

Then…
“I had a problem with my takeout. I explicitly said no cheese because I’m allergic to dairy and they put cheese on my burger! No one would answer the phone and now my dinner is totally ruined!”

Jane freaked out a little and all the questions started swirling in her head…
Were they really not answering the phone?
How did she not know about this?
Was her staff not telling her because they were afraid to?
How had she missed this critical part of her customer’s experience?


After thinking to herself, “maybe I’m not cut out to own a restaurant,” she shook herself out of her head and decided to get some facts.

She talked to her staff and found out the phone was ringing off the hook but rarely got answered because they were all so busy with the customers inside the restaurant.

Jane took a deep breath.

This is NOT how she wanted her diners to feel.

But, she could fix this.

She assigned someone to answer the phones… that was their entire job.

But, it wasn’t working.

The call volume was too high.

About 30% of calls were still being missed, even with a dedicated person.

But help was coming…

And I’ll tell you all about that in part 2 tomorrow.

Look for the subject line: [Part 2] Jane’s Search.

Until then,
Monica

Subject: [Part 2] Jane’s Search

Body:

Hey {{reader first name}},

Yesterday I started telling you about Jane, a restaurant-owner whose phones were ringing off the hook but not getting answered.

If you missed it, you can read that email here. {{link to yesterday’s email}}

When we left Jane, she had 30% of her calls being missed, resulting in one-star reviews.

Yikes.

So, Jane turned to her favorite search engine, Google.

She searched “Help Answering Phone Calls for Restaurant”

Hmmm…

Lots of information about phone etiquette and a couple of answering services.

She clicked through and found outdated websites that promised to answer her phone but she didn’t trust them.

She decided to post on Facebook, in a group she’s part of that has other business owners.

“Hey guys… we are having a (great) problem of not being able to answer all our phone calls coming in. What do you do for this?”

Jason, a hair salon owner, commented on the post, “We use a service called Numa. It ended our phone tag and made it easy for us to book more clients in. You should check it out.”

When Jane went to Numa’s website, she immediately felt a difference from those other sites she saw from Google.

Numa was an answering service that could answer her phone no matter how many people called at once.

It also offered the caller a chance to text their order to her restaurant, so Jane decided to give it a try.

She set Numa up using her existing phone number.

And can you guess what happened next?

Of course, Jane was able to relax. She knew all her incoming calls were answered and she could see on her Numa dashboard that her “phone diners” received great customer service.

But, then something happened that she never expected.

I’ll tell you all about that in part 3 tomorrow.

Look for the subject line: [Part 3] Jane’s Happy Surprise.

Until then,
Monica

Subject: [Part 3] Jane’s Happy Surprise.

Body:

Hey {{reader first name}},

The last couple of days, I’ve been telling you about Jane, a restaurant owner that was getting bad reviews because phone calls were being missed.

I’ll give you a quick overview, but if you want to catch up, here’s Part 1 and here’s Part 2.

Our last email left off with Jane having found a solution to the ringing phones with an automated answering service called Numa that let her customers text their orders in.

But here’s what Jane didn’t expect…

New reviews…

“I love how easy it is to order from here!”
“Their texting to order makes it SO EASY to get takeout!”
“One text and my order is done. And, it’s been right every time!”

Jane’s take-out volume quickly doubled… then tripled.

Now Jane loves to hear the phone ring!

She also feels confident that her team can handle the restaurant while she takes a 2-week vacation to the Caribbean with her family.

So, if you’d love to smile instead of cringe when you hear your phone ring, you need to check out Numa.

Numa was created so you could have success like Jane.

We hope you’ll be featured in our next email series like this. :)

-Monica